Learn To Connect With Car Shoppers On YouTube At The 2013 Automotive Boot Camp

EATONTOWN, N.J. - April 22, 2013 - PRLog -- EATONTOWN, NJ – Attendees of the 2013 Automotive Boot Camp will gain a better understanding of using YouTube videos to connect with shoppers at the Automotive Boot Camp.  The Automotive Boot Camp takes place May 14-16 in Philadelphia and features over a dozen industry thought leaders presenting the latest and most successful trends in automotive digital marketing.

Ohad Tzur, Strategic Partner Manager on Google’s Channel Sales Automotive Team, will lead attendees through an in-depth YouTube workshop.  The title of Ohad Tzur’s workshop is "YouTube: Connecting With Auto Shoppers Through Video."  With YouTube receiving more than one billion unique users each month, Mr. Tzur says it’s an essential advertising method for dealers to generate leads, increase foot traffic and ultimately sell vehicles.  Online video is also the most engaging ad format for auto shoppers especially in light of the proliferation of mobile phones and tablets and the trends of video consumption.

Dealers can find Mr. Tzur’s workshop under the ‘Video’ learning track.

The 2013 Automotive Boot Camp features the exclusive “Learning Track System” developed by First Class Educators.  The system presents classes broken out by different categories, or “tracks” that allow attendees to laser focus on topics that are priority and pertain most to them and their dealership.

This year’s tracks include:

1.     Advertising

2.     Analytics/Websites

3.     CRM

4.     Management

5.     Sales

6.     Service/Retention

7.     Social/SEO

8.     Video

More information about the learning tracks and available classes can be found online at http://www.automotivebootcamp.com/schedule/learning-tracks/

The 4th Annual Automotive Boot Camp is organized by First Class Educators.  The event will be held on May 14th, 15th and 16th at the Sheraton Philadelphia Downtown Hotel.  For more information, visit http://www.automotivebootcamp.com or contact Carrie Hemphill at 908-601-6475.

About First Class Educators

First Class Educators (FCE) offers high impact digital marketing education, private or partnered events and a variety of consulting opportunities for all industries throughout the US and Canada.  

Featured national and upcoming events include AutoCon, Digital Marketing Strategies Conference 2014 and the Digital Marketing Blitz 2014.

FCE also offers the Automotive Internet Program, an intense online training program that provides certificates in Digital Marketing and Social Media for dealership employees across the US and Canada as well as private partnered events with top vendors and industry leaders.

http://www.firstclasseducators.com/

Media Contact:

Carrie Hemphill

Managing Director

First Class Educators

732.734.6993

carrie@firstclasseducators.com