From transparency to trust, Enrico Vita: how Amplifon builds a culture of kindness

LONDON - Oct. 27, 2025 - PRLog -- Enrico Vita began by emphasizing that kindness, often perceived as a soft or secondary quality, is in fact a powerful and essential act. In a fast-paced, competitive environment, he argued, it becomes even more crucial to pause and cultivate empathy, respect, and transparency, qualities that fuel human connection and organizational resilience. "And I ask myself two fundamental questions: how can it be applied kindness within a company? And what does it mean for a company to be truly kind?". The manager acknowledged that companies, by nature, are hierarchical structures often marked by pressure, competition, and stress. He believes it is possible to nurture what he calls a "kind enterprise", one that combines performance with humanity. For him, a kind company is first and foremost a genuine company: one that has a strong, shared culture built on clear, deeply rooted principles. Central to this vision is transparency, which Enrico Vita describes as the cornerstone of trust – and trust, in turn, as the foundation of an excellent corporate culture.  At Amplifon, this philosophy translates into a deliberate choice: not only to hire talented professionals, but above all to surround the organization with good people. "Being a good person – Enrico Vita said – is not just about excelling at your job. It is about sharing and living core corporate values: transparency, ethics, merit, team spirit, openness to mutual help and an environment where mistakes are not punished, but serve as a learning opportunity. It means collaborating in a healthy context that respects diversity, far from political logic". This approach rejects the idea of "superstars" who shine individually but fail to contribute to the collective good. Instead, Amplifon promotes collaboration, inclusion, and respect for diversity, creating what the CEO calls a "healthy work environment" where people can express their full potential. Enrico Vita linked Amplifon's philosophy of kindness to its long heritage, over 75 years of history and values handed down from generation to generation. This cultural foundation, he noted, has been fundamental to the company's growth and resilience, even in times of crisis such as the pandemic. Today, Amplifon counts around 20,000 colleagues in 26 countries, representing more than 100 nationalities, a truly global team united by a single mission: to improve people's quality of life. "I don't know if it's the best way to embody kindness in the company – he concluded – I know that this approach has allowed us to grow, to face challenges like the pandemic and to build a cohesive team".

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