New Business Book Summary Available for Communication the Cleveland Clinic Way

IPSWICH, Mass. - Nov. 4, 2016 - PRLog -- In today's competitive healthcare marketplace, it can become easy for care providers to forget about using communication skills to build successful physician-patient relationships. In Communication the Cleveland Clinic Way, Dr. Adrienne Boissy, Dr. Timothy Gilligan, and their team describe how they transformed their hospital system into a leader in relationship-centered care. They provide a structured approach for healthcare providers and decision makers to use when designing, developing, and implementing communication skills training in their own organizations. Organizations that follow the Cleveland Clinic program can create effective relationship-centered environments that will benefit their patients, invigorate their caregivers, and elevate their cultures.

Cleveland Clinic successfully developed and implemented a relationship-centered communication program for its healthcare providers. Other organizations that want to follow its lead must:

• Design the right culture. Clinicians will not change or show up for courses without understanding what their blind spots are. Transparency is an effective tool to create this insight.

• Leverage the burning platform. Engaging physicians in today's environment is complex and intricate work. Listening to their needs and developing relationships with highly respected clinicians can enable the cultures organizations are hoping to create.

• Launch the training program. Successfully launching a program requires making participation voluntary, getting strong commitment from leaders in the organization, and training quality facilitators.

• Develop the R.E.D.E.™ model. A successful framework for teaching communication skills is relationship establishment, development, and engagement (R.E.D.E.). The framework emphasizes mutual respect, psychosocial context, reciprocal influence, and inherent value.

• Make the skills resonate with experienced clinicians. Internal motivation to attend the skills training can be fostered by modeling empathy and meeting clinicians where they are.

• Have the haunting conversations. Challenging communication scenarios can make anyone feel uncomfortable. Developing effective communication skills can help people gain confidence and actually find meaning in tough conversations.

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