New Business Book Summary Available for The Zombie Business Cure

IPSWICH, Mass. - Sept. 15, 2017 - PRLog -- Business leaders have long advised companies to be more human in their approaches to business. However, people are often disparaging of corporate culture because it reflects a more zombie-like state. These zombie-like companies can lack empathy and awareness of their surroundings, act unpredictably and carelessly, be slow to change or take action, stay focused only on self-sustainment, and become relatively indistinguishable from one another. In The Zombie Business Cure, Julie C. Lellis, PhD and Melissa Eggleston outline the antidote to these common corporate conditions that dampen growth, frustrate customers, and often lead to public relations disasters. Companies can avoid joining the ranks of the living dead by committing to a strong identity and then communicating it authentically in ways that are mindful, stable, flexible, original, and giving.

Organizations often exhibit five common zombie-like traits:

• Lacking awareness and consideration.
• Being unpredictable and careless.
• Lacking agility.
• Being indistinguishable from one another.
• Focusing only on survival and self-sustainment.

To counteract these traits, a company must begin with having a strong sense of company identity--core values and purpose that drive company decisions, behaviors, and goals--and an unwavering commitment to that identity. The zombie business cure is grounded in identity and combats the above five traits with authentic communication that embodies the following five characteristics:

1. Mindfulness. Companies should be present, engaged, aware, and more purposeful in their observations and responses to their audiences.

2. Stability. Companies should demonstrate steady leadership, maintain consistent communication, and make authentic connections with their audiences.

3. Flexibility. Companies should maintain flexibility within the framework of their chosen identities. They should listen closely and respond deliberately during crises, and use the iteration cycle to make small changes over time.

4. Originality. Companies should stand out from their competitors. They must combine identity with creativity to provide an original product or service, and they must be able to communicate about it in an original way.

5. Giving. Companies should develop a "sense of care"--an overall attitude that is less self-seeking and more about contributing.

To learn more, please visit www.bizsum.com