The Rainbow Fish Partnered with the Pizza Hut® BOOK IT!® Program Give Me Twenty Reading Challenge

MAHWAH, N.J. - Oct. 10, 2016 - PRLog -- RJM Licensing is happy to announce that The Rainbow Fish is this fall's feature partner of the Pizza Hut® BOOK IT!® Program Give Me Twenty Reading Challenge. The Give Me Twenty Reading Challenge helps establish a reading routine and build reading-readiness skills with young readers and their families. Read 20 minutes, five days a week from October 17- December 9 to complete the eight-week challenge.

Young readers will have the opportunity to use fun Rainbow Fish-themed materials and fun printables in the Give Me Twenty Reading Challenge. Once the challenge is finished, early childhood classrooms and families can enter for a chance to win one of 50 prize packages, including a copy of The Rainbow Fish, The Rainbow Fish Share and Sparkle Game and a Pizza Hut gift card. Registration for the program is open at bookitprogram.com/givemetwenty until Oct. 16.

"The Pizza Hut BOOK IT! Program has been such a great advocate of early literacy that we are delighted to partner with them for the Give Me Twenty Reading Challenge, said Rob Mejia, President of RJM Licensing. "The Rainbow Fish is all about sharing, which fits this program perfectly. We hope caregivers, teachers and parents sign up for the program in strong numbers this fall."

To date, The Rainbow Fish book series which was originally published in 1992 has sold over 30 million copies with an upcoming 25^th anniversary in 2017.  The Rainbow Fish series, which is ideal for licensed product for the infant to age 7 demographic, was the first book to use holographic foil which makes Rainbow Fish shimmer and mirrors his movement.  Equally important to the stories are Rainbow Fish's friends such as The Little Blue Fish, The Wise Octopus, and the Big Blue Whale which are featured along with gentle, timeless messages about sharing, friendship, accepting others, and facing one's fears.  To celebrate the 25^th anniversary, a new Rainbow Fish book will be published, a costume character will visit many venues and several promotions will be announced.

RJM Licensing, Inc. is a full service licensing agency specializing in the representation of books, brands, and artists.  Their properties include The Rainbow Fish, Daisy Rock Girl Guitars, Where's the Meerkat?, amazing baby, The Peterson Field Guides, Tegrin Dandruff Shampoo, Sunsilk Shampoo, Short & Sassy Shampoo, Aspergum, Country Diary, Ivory Cats and more. For more information about The Rainbow Fish Licensing Program, please contact: Rob Mejia, 84 Oweno Road, Mahwah, New Jersey 07430.  Telephone: (201) 828-9050. Email: RJMLicensing@gmail.com, Website: www.RJMLicensing.com.