New Business Book Summary Available for Not Knowing

Nov. 25, 2015 - PRLog -- Life is full of uncertainty, which makes people anxious. To alleviate their anxiety, people look to experts who may not know the answers, try to manage circumstances over which they have no control, and search for answers that do not yet exist. In Not Knowing, Steven D’Souza and Diana Renner propose that the key to managing uncertainty is to embrace the state of Not Knowing—the edge between the known and the unknown, where the absence of knowledge can inspire new ideas, exciting opportunities, and positive change.

According to the authors:

• Humans crave certainty. Certainty inspires confidence and allows people to survive and thrive.

• Experts do not have all the answers. No one can know everything that needs to be known to solve a particular problem.

• Expertise is often overvalued. In the quest for certainty, people place an overreliance on experts, but experts are often unable to provide all the answers people need.

• Deep knowledge can lead to narrow thinking. The more people know, the greater their tendency is to invest in their knowledge rather than considering alternatives.

• Not Knowing is the space between the known and the unknown. There is a point individuals reach when their knowledge about the future ends and they must face the unknown. This point is referred to as Not Knowing.

• Getting comfortable with Not Knowing leads to opportunities. While individuals might look for ways to avoid Not Knowing, it is in Not Knowing that new knowledge and opportunities are revealed.

To learn more, please visit www.bizsum.com