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First Class Concepts on Why your Business Should be Tweeting
Direct marketing company First Class Concepts explains why your business should be taking advantage of Twitter.
Just in case you’re not sure here’s a brief explanation:
Twitter is an online social networking and microblogging service that allows users to send and read messages of up to 140 characters, known as "tweets". The social network has become one of the main sources of communication for celebrities and companies, particularly news and shopping sites.
Why does First Class Concepts think Tweeting is so great?
Twitter is 100% flexible so any business can adapt it to suit their own needs or industry. Sky News tweets breaking news stories, Tesco tweets recipe ideas. First Class Concepts keeps their followers up to date with local and industry news as well as business development ideas for their sales team. Whatever your business, Twitter can be useful to you and your customers.
Your customers check their social media throughout the day and night so Twitter gives you 24 hour access to them. At First Class Concepts we specialise in face-to-face marketing campaigns but we like to know that out of hours we’re still reaching our client’s customers with their great offers.
Twitter is informal. It gives your business a chance to have some fun with your customers or teams. Run competitions, post your latest news or simply share something that has caught your attention and made you laugh. You’ll build great relationships with your customers without them even realizing it!
What are First Class Concepts’ top tips for Tweeting?
Tweet regularly. If you want them to keep coming back you need to have something new for them to read! There’s nothing worse than an empty or out-of-date Twitter feed.
Do some research and find out when your target audience is most likely to be online. That way you can make sure you’re at the top of their feed.
Make it a two-way relationship, encourage them to interact with you and reply to any messages that they send.
Have a great time on Twitter!