Oct. 9, 2012
-- Direct marketing and sales company First Class Concepts were suitably impressed by the winner of the Best Sales Book of 2012 ‘Selling Change’ by Brett Clay. This award was another one to add to the mantelpiece for Clay as his book has racked up a whole host of titles over the last year. Why is the book so great? Well at First Class Concepts we think it’s because it’s a book that will last the test of time.
When it comes to books on sales and leadership, we like to think at First Class Concepts that we’ve read most of the best ones and some of the worst! So when ‘Selling Change’ was recommended to us, we went in with a critical approach. Unless it’s absolutely the best we don’t recommend it to our sales associates. However we were suitably blow away by the accessibility, insight and ideas that the book had to offer.
Mr. Clay wrote his book with a very specific audience in mind, “I wrote this book for busy leaders, managers, and salespeople who want to get the key ideas quickly and easily.” ‘Selling Change’ describes the five disciplines of Clay’s Change Leadership Framework. It is organized into two-page chapters that tell you what you need to know and then what you need to do.
At First Class Concepts we thought that the illustrations were fantastic, they broke up the book and stopped it being turgid. This book is something that can be read and enjoyed, not an easy task with some business topics. It teaches you how to sell anything from ideas to products to services. Most importantly it teaches you the different skills needed to sell to stakeholders and customers, each equally important.
Want opinions other that of First Class Concepts? Selling Power Magazine said “ 'Selling Change' is a handbook that shows how to lead customers or stakeholders through change and create high value for them in the process – and that’s why it’s a must-read for salespeople and business executives.”
Brian Tracy, author of 'The Art of Closing the Sale' said “This powerful, practical book shows you how to make more sales, faster and easier than you ever thought possible!”
You can’t get much higher praise than that! We loved it.