Winifred Johnson Clive Foundation approves $15K grant, $10K challenge for My New Red Shoes

Funding must be received by midnight on December 15, 2019 to qualify
By: My New Red Shoes
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My New Red Shoes


San Jose - California - US


SAN JOSE, Calif. - Dec. 2, 2019 - PRLog -- My New Red Shoes (MNRS), a nonprofit working to improve the quality of life and well-being of children and youth experiencing economic hardship, announced the organization has been approved by the Winifred Johnson Clive Foundation for a $15K grant and an additional challenge match of $10K. The money will go toward expanding MNRS' services beyond the back-to-school period through the launch of a Long-Term Services Program. The initiative seeks to close the clothing gap by meeting the on-going footwear and clothing needs of the community's most vulnerable students for up to a year or more based on a family's needs.

Since 2011, MNRS has received several grants from the Winifred Johnson Clive Foundation. The mission of the Foundation is to keep the spirit and passions of Winifred Johnson Clive alive through programs and organizations that Winifred supported during her lifetime, and by responding to new organizations that embody and extend her philanthropic heritage.

In order to receive the full $10k challenge funding, MNRS must first secure $10K of funding from donors. The Winifred Johnson Clive Foundation will then match that $10K. Donations must be received by midnight on December 15, 2019 in order to qualify for the match by the Clive Foundation.

"We are grateful to the Winifred Johnson Clive Foundation for awarding us this opportunity, and for their continued support of the children we serve," said MNRS Executive Director Minh Ngo. "Our community has shown incredible generosity in the past, and we are excited to have their contributions matched, enabling us to move forward with a program that invests in our children and youth over the long-term."

Donations can be made by check and sent to: My New Red Shoes, Attn: WJC Challenge Grant, 330 Twin Dolphin Drive, Suite 135, Redwood City, CA  94065. "WJC Grant" should be written on the notes section of the check. Donations can also be made online by visiting and clicking on the "Donate" button and indicating "WJC Grant" in the "Additional Information" section.

About My New Red Shoes
A nonprofit organization working to improve the quality of life and well-being of children and youth experiencing economic hardship, My New Red Shoes (MNRS) provides new shoes and clothing to Bay Area students in order to build a stronger, healthier, and more inclusive community for all youth. Learn more at

Sarah Farrant | NINICO Communications
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