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OfferCraft and 7 Cedars Launch Gamification Program for Customers and Staff
Employee engagement with key programs skyrockets; Within 90 days of starting OfferCraft, employee visits to the 7 Cedars intranet and nominations for its employee of the month program both hit record highs.
OfferCraft uses gamification and next-generation loyalty tools to present offers and incentives in more psychologically exciting ways. For example, a recent OfferCraft campaign was launched to promote participation in an employee rewards program.
"The 'Give A Wow' program was in its infancy stages, and it needed a shot in the arm," said Glenn Smithson, General Manager at 7 Cedars. "So we decided to use OfferCraft games and prizes. In the first month, we had over 50% of our entire employee population participate. The Rewards and Service Manager was ecstatic! The employees couldn't stop talking about the game. And word of mouth spread to staff that had never visited the 'Give A Wow' site before."
7 Cedars has also launched a series of customer-facing games to build patron loyalty, increase the frequency of visits and average spend per visit, and promote other parts of the property. A recent 7 Cedars email campaign with an OfferCraft game embedded in it saw a 404.9% increase in the number of customers receiving rewards compared to the baseline.
"Our software acts as a kind of motivation engine for customers and employees," said Aron Ezra, CEO of OfferCraft. "The 7 Cedars team has been a wonderful partner - they really care about their key audiences, and we've been thrilled with the results so far."
7 Cedars plans to launch more OfferCraft-powered experiences across their social media and advertising channels in the coming months. And soon games will be introduced at the Dungeness Golf Course that will allow customers to win a variety of golf-themed prizes, such as a free bucket of balls, discounted play, and more.
"We expect to see similar strong results from using OfferCraft for our customer relations and acquisition programs," Smithson said. "Do yourself, your company and your patrons a favor and give this great platform a try."
For more information about 7 Cedars Resort, visit www.7cedarsresort.com.
For more information on OfferCraft or to request a demo, please visit OfferCraft.com (http://www.OfferCraft.com).
ABOUT 7 CEDARS RESORT
7 Cedars Resort offers an elegant yet causal atmosphere alive in history, scenic beauty, superior service and excitement. Adjacent to the majestic Strait of Juan de Fuca, you'll know you've arrived when you see our seven, welcoming totems. These totems, representative of the Jamestown S'Klallam Tribe, also serve as a beckoning for you to enter the fun-and-games atmosphere we offer here at 7 Cedars. The Jamestown S'Klallam Tribe has a handful of enterprises in this area, one of its largest being 7 Cedars. Revenues from the casino help the tribe become economically self-sufficient and must be directed to governmental services, such as health, education and economic development. The 7 Cedars design complements the Jamestown's vision of the Blyn basin, and also provides employment opportunities for tribal and community citizens. The culture, values and artistic talents of the Tribal Citizens are evident in many areas of the 7 Cedars Casino & Resort Properties: 7 Cedars Casino, the Cedars at Dungeness Golf Course, and the Longhouse Market & Deli.
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VP of Public Relations, OfferCraft