OfferCraft and 7 Cedars Launch Gamification Program for Customers and Staff

LAS VEGAS - May 9, 2016 - PRLog -- OfferCraft, a fast-growing software company that helps clients around the world deploy better offers and incentives, has launched its patent-pending gamification and dynamic rewards system at 7 Cedars Resort and the Cedars at Dungeness Golf Course in Sequim, Washington. Patrons and staff are able to play games on site, online, in email, at the Totem Rewards desk, on social media, and even on the employee intranet for a chance to win a wide range of prizes.

OfferCraft uses gamification and next-generation loyalty tools to present offers and incentives in more psychologically exciting ways. For example, a recent OfferCraft campaign was launched to promote participation in an employee rewards program.

"The 'Give A Wow' program was in its infancy stages, and it needed a shot in the arm," said Glenn Smithson, General Manager at 7 Cedars. "So we decided to use OfferCraft games and prizes. In the first month, we had over 50% of our entire employee population participate. The Rewards and Service Manager was ecstatic! The employees couldn't stop talking about the game. And word of mouth spread to staff that had never visited the 'Give A Wow' site before."

7 Cedars has also launched a series of customer-facing games to build patron loyalty, increase the frequency of visits and average spend per visit, and promote other parts of the property. A recent 7 Cedars email campaign with an OfferCraft game embedded in it saw a 404.9% increase in the number of customers receiving rewards compared to the baseline.

"Our software acts as a kind of motivation engine for customers and employees," said Aron Ezra, CEO of OfferCraft. "The 7 Cedars team has been a wonderful partner - they really care about their key audiences, and we've been thrilled with the results so far."

7 Cedars plans to launch more OfferCraft-powered experiences across their social media and advertising channels in the coming months. And soon games will be introduced at the  Dungeness Golf Course that will allow customers to win a variety of golf-themed prizes, such as a free bucket of balls, discounted play, and more.

"We expect to see similar strong results from using OfferCraft for our customer relations and acquisition programs," Smithson said. "Do yourself, your company and your patrons a favor and give this great platform a try."

For more information about 7 Cedars Resort, visit www.7cedarsresort.com.

For more information on OfferCraft or to request a demo, please visit OfferCraft.com (http://www.OfferCraft.com).

ABOUT 7 CEDARS RESORT

7 Cedars Resort offers an elegant yet causal atmosphere alive in history, scenic beauty, superior service and excitement. Adjacent to the majestic Strait of Juan de Fuca, you'll know you've arrived when you see our seven, welcoming totems. These totems, representative of the Jamestown S'Klallam Tribe, also serve as a beckoning for you to enter the fun-and-games atmosphere we offer here at 7 Cedars. The Jamestown S'Klallam Tribe has a handful of enterprises in this area, one of its largest being 7 Cedars. Revenues from the casino help the tribe become economically self-sufficient and must be directed to governmental services, such as health, education and economic development. The 7 Cedars design complements the Jamestown's vision of the Blyn basin, and also provides employment opportunities for tribal and community citizens. The culture, values and artistic talents of the Tribal Citizens are evident in many areas of the 7 Cedars Casino & Resort Properties: 7 Cedars Casino, the Cedars at Dungeness Golf Course, and the Longhouse Market & Deli.

ABOUT OFFERCRAFT

OfferCraft is a Software-as-a-Service company that helps organizations craft better offers and incentives. Inspired by behavioral economics, OfferCraft's unique gamification software makes traditional incentives far more fun and effective - motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation rewards to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, training, employee engagement efforts, surveys and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit www.OfferCraft.com.