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OfferCraft Signs Agreement with Southport Sharks to Deploy Gamification Software
Southport Sharks, the largest Australian Rules Football Club in Queensland, becomes the first location in Australia to deploy OfferCraft's patent-pending gamification system; club members get new ways to win prizes such as food, tickets and more
Southport Sharks members will now have the chance to play games to win prizes while doing everyday things at the club like waiting in line, watching a game, or having a meal. These games will be accessible across mobile devices, on digital signage, and via other channels.
"Our club is about having a great time," said Paul Van Zijl, Loyalty and IT Systems Manager at Southport Sharks. "We love offering our members and their guests fun experiences and exciting promotions. This is yet another great reason to visit us."
OfferCraft's software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases and return visits.
"It's been great to see the reactions from members visiting Southport Sharks," said Aron Ezra, CEO of OfferCraft. "So much of what we do is based on a simple premise: people are far more likely to use an offer that isn't boring and actually makes them smile. The team at Southport Sharks gets this - I couldn't be more pleased that they are our first partner in Australia."
For more information on Southport Sharks, please visit www.southportsharks.com.au.
For more information on OfferCraft or to request a demo, please visit OfferCraft.com (http://www.OfferCraft.com).
About Southport Sharks
Southport Sharks has become one of the largest and most successful clubs in Queensland, Australia. The club has an exciting local history dating back to 1961. Participating in the Gold Coast Australian Football League and playing its home games at Owen Park, Southport Sharks quickly built up a reputation of a fiercely competitive and successful club. Since relocating to Fankhauser Reserve in 1988 and the introduction of gaming machines in 1992, Southport Sharks has experienced rapid growth in patrons and membership numbers. Southport Sharks currently boasts two bars, three lounge bars, two restaurants, a café, state-of-the-
OfferCraft is a Software-as-
Dan Grech, VP of Marketing and Public Relations