OfferCraft Deploys Interactive Gamification Software at M Resort Spa Casino to Make Offers More Fun

OfferCraft's Games Improve Conversion Rates, Drive Additional Visits, and Boost Sales
LAS VEGAS - March 24, 2016 - PRLog -- OfferCraft, a fast-growing software company that infuses game dynamics into its clients' marketing offers and employee incentives, is now implementing its gamification and dynamic rewards software at M Resort Spa Casino. Patrons are able to play games and win rewards in unexpected ways just for being a member of the M Resort's Marquee Rewards Players Club or for visiting the property.

OfferCraft's patent-pending motivation tools leverage a deep understanding of human psychology, game theory and data analysis to transform traditional incentives into more fun, memorable experiences. The platform weaves together features ranging from innovative game-building tools for marketers, to next-generation reward and loyalty solutions, to sophisticated learning algorithms and more.

"We're having a blast creating and deploying games for Marquee Rewards patrons even when they're not on the casino floor," said Aron Ezra, CEO of OfferCraft. "I'm proud of the innovative work our teams have done to boost engagement rates and redemption rates while bringing smiles to the faces of thousands of people each month. This is a win-win for both the property and its patrons."

For more information about M Resort Spa Casino, visit

For more information on OfferCraft or to request a demo, please visit (


OfferCraft is a Software-as-a-Service company that helps organizations craft better offers. Inspired by behavioral economics and customer psychology, OfferCraft's unique gamification software transforms traditional incentives into far more effective offers and rewards - ultimately motivating many more people to use them. The platform weaves together tools ranging from customizable games to next-generation sensors to sophisticated learning algorithms. Clients use it to invigorate marketing campaigns, employee education efforts, surveys, coupons and more, often doubling or tripling their participation rates. OfferCraft serves enterprise customers across multiple industries including retail, hospitality, healthcare, transportation, entertainment, and energy. For more information or to request a demo, visit


M Resort Spa Casino is a Forbes Travel Guide Four-Star resort located on more than 90 acres at 12300 Las Vegas Blvd. S. on the southeast corner of St. Rose Parkway and Las Vegas Boulevard. Situated 400 feet higher in elevation than other resort-casinos on the Las Vegas Strip, the M Resort provides optimal views of the world-famous Las Vegas skyline from its guest rooms, suites, conference center and restaurants. The resort offers 390 guest rooms and suites, over 92,000 square feet of gaming space, multiple restaurants and bars, more than 92,000 square feet of meeting and conference space, a state-of-the-art spa and fitness center and a 100,000-square-foot events piazza. M Resort is operated by Penn National Gaming, Inc. and was named one of the Top 10 Las Vegas hotels by Condé Nast Traveler in 2014 and the 10 Best Hotels in Las Vegas by U.S. News & World Report in 2015.

Dan Grech
Vice President of Public Relations, OfferCraft
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Tags:Casinos, Gaming, Gamification
Location:Las Vegas - Nevada - United States
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