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OfferCraft Provides Storm International's Hollywood Entertainment Casinos Digital Games for Guests
Hollywood Entertainment Constitución and Hollywood Entertainment La Estanzuela are First Casinos in Mexico to Deploy New Gamification Tools from OfferCraft; Exciting New Ways for Guests to Play Games To Win Free Meals, Bonus Points, and Other Prizes
Customers will now be able to play the games either onsite or online, and they can choose to have their prizes delivered to them via text message, email, or printed at the property. For example, guests that spend more than $100 pesos at the food court will be invited to play the "Ruleta del Sabor" game to win discounts off meals, free desserts, soups and chilaquiles, and Free Points for gaming. In another game, guests will be invited to play a Scratch & Match game to win electronic tickets for the Gran Juego drawing at the special event called Noche Norteña, a mens-only event in April.
"We are very excited to implement a system that allows us to provide benefits to our customers in a completely different way," said Hollywood Entertainment Marketing Manager Jorge Nuñez. "The use of electronic devices to deliver and display promotions is a change from the 'traditional way' we do things in the industry. With great satisfaction, I can tell that there was a higher acceptance than what we were expecting. The redemption levels were above the projections, as were the positive comments from our customers and employees. Everybody liked it!"
OfferCraft's software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases.
"Hollywood Entertainment is the ideal partner: creative and totally customer-focused,"
Nuñez said the partnership with OfferCraft has been a rewarding one. "Another aspect to highlight is the degree of reliability, service and commitment from the OfferCraft team," he said. "They have shown their concern for ensuring that the campaigns are conducted to the entire satisfaction of the customer."
For more information about Hollywood Entertainment, visit www.hollywoodentertainment.com.mx.
For more information about OfferCraft or to request a demo, please visit OfferCraft.com (http://www.OfferCraft.com) or visit us in person at Booth #1402 at the National Indian Gaming Association's Indian Gaming Tradeshow & Convention held March 13 to 16 at the Phoenix Convention Center.
About Storm International's Hollywood Entertainment Casinos
Centered in the casino and restaurant business and recognized as a high gaming focused company, Storm International manages great entertainment facilities in several countries, such as Germany, Romania, Armenia, Georgia, Belarus and México.
Designed in a classic style and with the spirit and atmosphere of the capital of the film industry, HOLLYWOOD ENTERTAINMENT opened its first casino in January 2009 in the city of Monterrey, Mexico, followed by a second one in June 2010. Thanks to the daily effort to provide the best service and attention to its customers, HOLLYWOOD ENTERTAINMENT Casinos have accomplished have become favorite entertainment destinations among its customers.
OfferCraft is a Software-as-
Dan Grech, VP of Public Relations, OfferCraft