Customer Insight Scotland - Wednesday 20th April 2016 – Edinburgh

EDINBURGH, Scotland - March 7, 2016 - PRLog -- With the Scottish Government outlining the need for public services to be user-centric, easily accessible and delivered effectively and efficiently, our Customer Insight Conference is specifically designed to equip you with the tools needed to deliver targeted, personalised services for optimal customer satisfaction.

Bringing together best practice case studies from the public and private sector, learn how to deliver cost savings through the use of customer insight. Take this opportunity to explore utilising customer insight to drive channel shift, using social media as a tool to gain insight and widen communication, and applying insight to resolve complaints and improve customer satisfaction.

Key topics covered include:

• Building effective journey maps to improve customer interactions with your organisation

• Undertaking user research to fully understand the needs of customers

• Creating actionable insights through the use of data analytics

• The importance of customer experience in driving improvements to service delivery


Visit: http://www.capitaconferences.co.uk/public-sector-conferen...

Brochure: http://www.capitaconferences.co.uk/pdfgen.html?filename=C...