Small Business for Big Thinkers

Dec. 20, 2013 - PRLog -- Business Book Summary of Small Business for Big Thinkers

EBSCO Publishing has just released a new book summary. The misconception that small businesses are merely scaled down versions of big businesses is a dangerous one. Many of the strategies that work well for big businesses are actually counterproductive for small businesses. In Small Business for Big Thinkers, Cynthia Kay demonstrates that by utilizing unconventional strategies specific to the operations of small businesses, small business owners can land bigger clients and be more profitable. By drawing from her years of experience as a small business owner, Kay offers readers tools and techniques to expand their small businesses while ensuring their long-term success.

Cynthia Kay offers readers the following advice:

·         Take advantage of the numerous big business opportunities. Unbeknownst to most small business owners, big businesses like working with small businesses thanks to their flexibility and attentiveness.

·         Have an effective exit strategy from the get-go. By having an exit strategy for the future, business owners can build a framework for the present. Exit strategies can include being bought out by a competitor or passing the business down to a family member.

·         Draft a “business prenup” with business partners. To ensure a partnership goes smoothly, small business owners must sit down and develop a thorough “business prenup” with their partners where terms are clearly stated and both parties can determine if they are on the same page.

·         Cast a wide funding net for the business launch and its operations. There are many different sources of funding available to small business owners, including traditional lenders like banks and alternative lenders like the peer-to-peer website, www.kickstarter.com.

·         Hire the right people at the right time. When small business owners struggle to get work done on their own, it is time to hire help. The best employees for small businesses usually have excellent creative and problem-solving skills.

·         Create a great workspace. No matter the size of the physical environment, a workspace should reflect the business’s credibility and brand.

·         Remember that small customers are important. It is important that small businesses be willing to take on some small customers and projects, as they will often lead to bigger things.

·         When customers are more problematic than profitable, it is time to let them go. Sometimes it is up to a small business to sever ties with a customer, especially if that customer’s account is more trouble than it is worth.

In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.

For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.

For more information and to get free samples of Business Book Summaries, please visit www.bizsum.com.