Newly Released Book Summary Offers New Consulting Tips

IPSWICH, Mass. - July 26, 2013 - PRLog -- Business Book Summary of The Consulting Bible

EBSCO Publishing has just released a new book summary. When bestselling author and marketing consultant Alan Weiss started working on his own in 1985, he established himself as “The Contrarian”—the man most likely to point out that the emperor was wearing no clothes—with such thought-provoking pronouncements as “strategic planning is an oxymoron,” and team building does not work if the teams are really committees. In The Consulting Bible, Weiss collects into a single comprehensive guide the distillation of decades of wisdom, experiences, and observation. Geared toward independent consultants who want to work alone or head up small firms, not those aspiring to run massive agencies with numerous support staff and middle managers, the book provides basic advice for those hoping to launch or expand their solo or boutique consulting practices.

Alan Weiss offers readers the following advice:

·    The consultant’s role is to improve the client’s condition. Consultants share content expertise, process skills, or both.

·     Fees should be based on value to the client, not time units. Time-based billing is unethical to clients and unfair to consultants. Consultants should “do well by doing right.”

·    Use leverage to improve the chances of success. Consultants should provide a range of “yes” options, unbundle products and services, and make the whole range of abilities known.

·     Think of the fourth sale first. Consultants should aim for an enduring trust-based business relationship—the Accelerant Curve—that provides value and improves a client’s condition.

·       Solid branding requires competency, passion, and market need. Any two without the third will be weak and unsuccessful. Creating, protecting, and disseminating intellectual property strengthens the brand.

·       The consultant’s mantra should be “referrals are the coinage of my realm.” Do great work, and collect referrals, testimonials, endorsements, and references.

·         The goal of all consultants should be success, not perfection. They should remember that “there is always a bigger boat”; the real wealth is in having time to enjoy life.

In addition to a 7-10 page summary of the book, each Business Book Summary includes a Key Concepts section that outlines the main points of the book, an About the Author section that informs readers of the author’s background as well as their additional written works, and a Features of the Book Section that explains the special features found within the book.

For busy professionals, Business Book Summaries from EBSCO provide an easy, quick way to stay on top of the best business books in the market. With many titles available in audio format, it becomes even easier to obtain the helpful information available in these top business titles.

For more information and to get free samples of Business Book Summaries, please visit www.bizsum.com.