Wowing The Customer Is How Smashburger Defines Celebrated Service

Jan. 19, 2013 - PRLog -- January 18, 2013: Kalamazoo, MI:  One may think that the best reason to go to Smashburger would be the delicious, mouth-watering, 100% Certified Angus Beef burgers, chicken sandwiches, salads, fries or even the Haagen-Dazs Shakes.  That’s just part of the reason, as the many loyal Smashburger customers will tell you. The friendly, fast and super-attentive service that Smashburger guests receive is why they keep coming back again and again.

At Smashburger, the goal is to WOW each guest.  “Excite and Delight” is their motto when it comes to giving outstanding service. Guests are encouraged to fill out online surveys that provide instant feedback to the Smashburger team. Every time a guest gives the team a service “WOW”, it’s added to our WOW Alert board.  Additionally, mystery shoppers frequently visit and provide detailed reports about their complete experience.  This helps the Smashburger team always know what guests want and how to keep improving.

“Our team works hard to exceed every guest’s expectations.  We encourage our team to do whatever it takes to make our guests happy on every visit. When our guests give our team a WOW, we reward them with recognition and bonuses”, said Terry Henderson, Owner of the Kalamazoo Smashburger. “We are so proud that our team has been named as a finalist in the Celebrated Service Awards. They really deserve it!”

The Celebrated Service Awards is a program developed by Celebration Cinemas to reignite a conversation about service throughout the community that leads to meaningful change in the way people view and give service. The contest runs through January 31st. The winning team will receive $5,000, a movie party, movie passes and a year of promotion in the media and in the theatres of Celebration Cinema.

To vote for Smashburger, text SMASHKZOO to 22333.  Text voters can vote up to five times.  Votes can be cast online at http://www.celebratedservice.com/.  

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