Sept. 7, 2012
-- Italy is the fourth largest market in Europe representing over 10% of demand for IT related products and services in the European Union. Italy is know for a lot of good things, but software is not one of them.
“The Italian software-driven industry is made up of thousands of small and medium sized businesses,”
says Nicola Angelina. “There is absolutely nothing wrong with the software “Made in Italy”, but the individual software company seldom has the resources, capacity and skills required to penetrate international markets. Italy cannot afford to miss out on the opportunities provided by the rapidly growing international technology industry.
We must ensure that Italy gets it’s fair share of this growth and the well-paid jobs they provide their employees. I am convinced that TBK Consult Italy can help the Italian software industry achieve the same level of international market recognition and traction that we have managed with so many of our other industries.”
The Italian economy is driven in large part by the manufacture of high-quality consumer goods produced by small and medium-sized enterprises, many of them family owned. While the entrepreneurial spirit is very high the structural issues combined with the language barriers makes it difficult for Italian software companies to fully exploit their global potential.
“We are very pleased with the addition of Nicola Angelina to our staff of senior consultants in Italy,” says Gianmaria Odello, Executive Partner of TBK Consult Italy. “Nicola Angelina has the international experience required for providing business development support to the Italian-speaking software industry. With his international background and international business development experience we can help break the vicious circle that affects the Italian software industry.”
There are only few examples of global software industry market leaders of Italian origin. One of the issues is that the entire Italian consulting industry is focused on helping foreign software companies gain access to the Italian market. There is hardly any support for helping the Italian software industry with globalization. Thus the pool of people with international experience in the Italian software industry is and continues to be very small.
“For the rest of the world Italy is considered a difficult market although one impossible to ignore,” says Hans Peter Bech, CEO of TBK Consult. “Representing 10% of the demand in the EU, foreign software companies must find a way to get into the Italian market. Our presence in Italy and our position in the Italian software industry provides an attractive hub for international software companies. We can provide match-making and acquisition opportunities as well as “short-time-
to-revenue” services, which minimizes the risk of bootstrapping the Italian market.”
Nicola Angelina is located in Milan. Nicola is a trained advisor with about 25 years of working and professional experience in IT Governance, Organization and leadership, Project Management, Change Management and ERP implementation. He has a passion to work with change and development issues at an individual and organizational level. He has had responsibility for results, budgets and staff of up to 90 people. Nicola's strength is the ability to switch between different perspectives such as business, information technology and people networking.