As the world stops to panic ABC Global takes bigger strides

ABC Global Networks’ managing director, Colm Horgan, talks about the need to maximize potential in today’s economy instead of focusing on the dizzying ups and downs we’re thrown daily.
 
 
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* ABC Global Networks
* Dublin
* Colm Horgan
* Business
* Sales
* Marketing
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* Ireland

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* Business
* Marketing
* Finance

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* Dublin 8 - Dublin - Ireland

Jan. 16, 2012 - PRLog -- The recession in Ireland has been in full swing for a solid three to four years, and nobody really seems to agree on where things stand now. Some say we’re on the way up and others say we’re yet to hit rock bottom. With all the conflicting evidence out there, economists and the government cannot agree on exactly where things are headed, but there does at least seem to be a consensus that we need a change.

Breaking through all the confusion have been our constant companions on the nightly news - debt, the Eurozone crisis, the IMF, defaults, bailouts, and the list goes on, none of it good. While many of us may have become somewhat numb to this simply from over exposure, the global economy has definitely noticed. We’ve seen large companies such as Hibernian/Aviva, Smart Telecom, and Halifax closing Irish branches and cutting jobs. When Alsaya ltd bought the now bankrupt retail chain La Senza they saved less than 50% of the stores, meaning only keeping half of current employees working; none of the 60 stores saved were in Ireland. On top of all this, we have now also found out that manufacturing production fell in the last two months of 2011. Not a lot of good news to help us sleep at night.

On the other side of the coin, we’ve got new of jobs being created as IT and Pharmaceutical companies see an opportunity in Ireland and move in. Allegran Incorporated, a company with production facilities in Westport and a customer service centre in Dublin, already contributes upwards of €25 million to the Irish economy annually and is looking to get bigger. They are expanding their Westport facilities and creating 200 new jobs over the next four years directly with the company, plus 250 jobs wills be created in the construction of a new facility. Accenture, an IT company, also announced 100 new jobs to be created for people all across the IT sector. So maybe not all hope is lost after all?

As opposed to thinking in terms of up or down, good or bad, Colm Horgan of ABC Global prefers to think that most importantly the economy is sitting in a place with a lot of potential. There is a skilled workforce ready to go, and an opportunity for companies to set up or expand as commercial property prices are now lower than ever.  Also, growth creates growth. As little bits of momentum starts to build with current companies expanding and new companies moving in, if there is a continuous push in industries that are growing, no matter how slowly, things will begin to snowball, eventually impacting the economy as a whole.

For now what the workforce needs to do now is equip themselves with skills and experience, both in education and on the job training, and look specifically towards the industries that are making waves and that have remained established through the recession, direct your focus towards the positive news. Areas like sales and marketing are unaffected by climate and recession, as every business always wants more customers. ABC now has a greater choice of skilled unemployed professionals as well as more customer hungry clients to choose from. Colm Horgan is very excited about this year and the potential growth for ABC Global Networks. Looking back after a lot of little steps we have gone a long way and are bigger now than we were even at the start of the year. Every business we create or take on starts with one brick or one phone call and is built on from there. Create your own momentum, encourage small changes, and follow that through to something positive.

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ABC Global is an outsourced sales and marketing company based in the heart of Dublin. We work on a local level to increase brand awareness and new customer acquisition for national and international companies.
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Tags:ABC Global Networks, Dublin, Colm Horgan, Business, Sales, Marketing, Jobs, Ireland
Industry:Business, Marketing, Finance
Location:Dublin 8 - Dublin - Ireland
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