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ABC Global Networks successfully expands into Event Promotions
Colm Horgan, Managing Director of ABC Global Networks in Dublin, announces their first month in events based sales has been a roaring success.
In late August, the opportunity arose with two existing clients to begin events based promotions with kiosks in local shopping centres, supermarkets and at community events. While like any new project, the events saw some teething problems at the start, Horgan reports things are now running like clockwork, with profit reports showing increased sales and success on a weekly basis.
Mr Horgan is attributing success at the events to two main factors. “The first and most important reason things are going so well is I am fortunate enough to have fantastic business associates. From those that gave me advice to the people in charge of setting up and taking down the stand, the people I get to work with in my industry are absolutely phenomenal.”
“The second reason is the nature of the events themselves. We can capture people’s attention with a smile and a handshake instead of blending into the background the way so may adverts do. Instead of simply announcing that a product exists, we can engage directly with the public and through conversation find out somebody’s story and explain how our client’s product could apply to the individual. It’s so much more personal.”
In the last 6 weeks, ABC Global has expanded from one event location each week to having 3-4 open at all times, and there is no stop in sight with plans to have further simultaneous events running by the end of the year, and new client acquisition planned for the start of 2012.
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ABC Global is an outsourced sales and marketing company based in the heart of Dublin. We work on a local level to increase brand awareness and new customer acquisition for national and international companies.