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ABC Global Networks Talks About Brands
Colm Horgan of ABC Global Networks Dublin points to Forbes recent brand survey as proof that there’s more to a company that the sign over the door.
Brand today goes so far beyond a product itself and its packaging (which are absolutely still vitally important) and has ballooned to encompass the entire company from CEO’s down to the person sweeping the floor. Mission, vision, values, production, transport, employee policies – there is little left un-scrutinized. Consumers today are increasingly socially and environmentally conscious, and want to know not only what a company is doing to benefit them, but what it is doing to benefit the world as a whole.
Forbes recently conducted a consumer survey in the US ranking the top 100 brands in 12 key areas, and the brand that came out on top was Jonson & Johnson, which was largely attributed to the fact that the company has gained a place of trust in people’s live, indicating that a brand must really connect with consumers on a personal and intellectual level as well as a functional, needs based level.
Environmental policies or inspirational leaders can do as much for a company as anything else. Apple is a prime example of this. Steve Jobs, even after stepping down as CEO, was synonymous with the brand. People connected with his ideals and his sense of innovation even more than they did with ipods and macbooks, and this has become undeniably evident from the public outpouring that followed his recent passing.
ABC Global’s Managing Director Colm Horgan recommends leading by example. “There is so much pressure from customers and clients, and there’s a lot of competition out there so it’s important not to slip up. As a leader and as a company, think of a situation where you are the customer and put yourself in their shoes. What would you expect? Then make a list and follow through.”
For a full list of Forbes top 100 brands visit http://www.forbes.com/
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ABC Global is an outsourced sales and marketing company based in the heart of Dublin. We work on a local level to increase brand awareness and new customer acquisition for national and international companies.