3rd Annual NY Peace Week Combats the Culture of Violence & promotes a LIFE style of PEACE

Jan. 16, 2012 - PRLog -- Leading anti-violence activist Erica Ford, Founder and CEO of LIFE Camp, has announced that January 15 - 22, 2012 marks the 3rd annual New York Peace Week, in honor of Dr. Martin Luther King's efforts of non-violence. Erica Ford and the NY Peace Week committee will hold its annual press conference at City Hall this Tuesday, January 17, 2012 at 12:00 noon.

The goal of NY Peace Week is to create a culture of peace throughout New York City for 7 days, featuring special events and a grassroots viral marketing campaign that encourages individuals to take personal action to create inner peace and set a positive example for NYC youth.

NY Peace Week ambassadors and supporters include Rush Card & Russell Simmons, Deepak Chopra & Deepak Homebase, Reverend Al Sharpton, Tamika Mallory & the National Action Network, AT Mitchell & Man Up Inc., Captain Dennis & The PeaceKeepers, Latasha Bondswell & Occasions Banquet Hall, HOT 97FM, Power 105FM, Ed Lover, Congressman Gregory Meeks, Public Advocate Bill DeBlasio, Councilmen Jumaane Williams & Ruben Wills, L. Londell McMillan and The Source Magazine, Daniel "Diggy" Simmons, Mindless Behavior, Cheryl "Salt" Wray, Michael Strahan, Echelon Marketing & Entertainment, Gotham/Hamptons magazine Publisher Debra Halpert, Jim Jones, Slowbucks TV, Maino, and more. Philanthropist Russell Simmons promotes the Peace Week 2012 theme, Peace Is a LIFEStyle, with the following statement: “There are little things you can do to remember to stay out of trouble.  It is the way you deal with each problem that starts to become a natural thing. It's a practice not just something that happens to you one day."

NY Peace Week will feature a series of events and activities that will address a range of violence and conflict-related issues that affect the social order of New York City communities, raise the urgent need to get guns off the street and engage communities in combating the culture of violence among our young people.  NY Peace Week also offers the people of NYC the chance to attend a series of events and activities to promote peace across the five boroughs, in the spirit of Dr. Martin Luther King, Jr. The campaign has incorporated orange as its signature color because orange represents enthusiasm, happiness, creativity, determination, success and encouragement.

NY Peace Week 2012 launches several new and exciting partnerships:

•   The official partnership with The Source magazine and LIFE Camp, Inc., for a year-long viral / grassroots community campaign, promoting peace as a lifestyle among The Source magazine readers and the Hip Hop community at large

•   The official partnership of Conscious Global Leadership and Akasha Associates with LIFE Camp, Inc., to bring experts from as far as India to host exclusive yoga and meditation events for community service providers and youth impacted by violence.  

•   This official partnership launch of Adrian Grenier’s company, AOK and LIFE Camp, Inc. via social media efforts to recognize random “Acts of Kindness” by giving award points and prizes. AOK is an online community and social game for good that makes posting and sharing positive actions playful, social and rewarding. http://aok.tv/*nypeaceweek

The PeaceKeepers, led by anti-violence activist Captain Dennis, features an influential group of men who have assumed personal accountability and communal responsibility in reducing violence within their communities.  Since their inception four years ago, they have expanded to 15 cities throughout the United States, continuing their efforts for peace in the streets. http://peacekeepers.org

Inspired by NY Peace Week, Wyking Garrett the Umojafest Peace Center in Seattle, Washington, is hosting Seattle Peace Week, in the same spirit of promoting peace as a lifestyle in Martin Luther King County.

As a pre-launch event leading up to NY Peace Week, celebrity ambassador Deepak Chopra joined Erica Ford to host an exclusive conversation for New York City students, parents and community leaders who have been impacted by incidents of violence, bullying, inner conflict, or the stress of urban living. Deepak Chopra has committed to returning to Jamaica, Queens for five additional monthly events to teach peaceful living to this core group of individuals. http://www.citizenglobal.com/deepakhomebase/loveinaction/...

Last year, Mayor Michael Bloomberg, the City Council, Borough Presidents and the State Assembly and Senate gave proclamations to Erica Ford,  officially declaring January 15-22 Peace Week in New York City.  

Additional participating & supporting community organizations, individuals & corporations include:  Man Up, Inc., National Action Network, King of Kings, Sean Bell Foundation, LIFE Support, Occasions Banquet Hall, The Door Restaurant, Seamorhen Restaurant, Not Another Child, X Ryders Truck Club, Beacon 226Q, CONNECT, Peace Keepers, NYCHA Residents Association Presidents of the following Housing Developments:  Andrew Jackson, Baisley, & Mitchell Houses, Slowbucks TV, St. Ann's Anti Violence Coalition, STRONG Conscious Global Leadership, Akasha Associates, One World Academy's Ananda Giri, Mas Vidal & Integral Yoga, Organic Ave, Jamaica Coliseum, Pop Chips, Citizen Global,  and Youth Step.

For More information on NY Peace Week and a list of events, log onto:  http://www.nypeaceweek.com

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