SEM Expert: Top Ten Internet Marketing Methods for SMB's in 2012 by ROI

Most small businesses, SMB's, now rely on the internet for over 50% of their marketing spend. Randy Kirk is a local business SEM expert and has provided his top ten list for 2012: Based on ROI, where should SMB's put time and money this year?
Dec. 12, 2011 - PRLog -- Small business owners are turning more and more to the internet as the method to drive traffic to their shops and to make their phones ring.  But with so many choices available, many owners are wondering how to strategically determine the best way to spend scarce resources.

The following list is not scientific by any means.  It is the personal list of marketing consultant, Randy Kirk who specializes in small businesses providing products and services and with sales between $200,000 - $5,000,000.  The assumption for the list is that the small business applies the same rigorous effort to each through either cash, time, or both.

Kirk explains it this way:  "For instance, you might spend $1000 to upgrade your Website or create a mobile version of the website.  You might spend six hours a month on a blog or you might pay someone to do so (value $3000?)  You could spend $6000 per year on PPC.  You might spend $1000 or a bunch of time optimizing Google Places and Yelp, or go crazy and spend $5000 a year for a Yelp upgrade."

So Kirk acknowledges that the science is pretty wobbly.  But he categorically states "Having said that, and acknowledging that a bakery, a bike shop, a lawyer, and a chimney sweep are going to have some differences, this list will be a fantastic guide."

   1.   Google Places and Yelp - Be seen and have tons of 5 star reviews
   2.   Website - Should be Mobile in 2012
   3.   YouTube Videos - The more the better
   4.   Email blast to Customer List at least once per month
   5.   Blogs and article submissions
   6.   Apps - Most businesses should have a mobile App in 2012
   7.   Webinars
   8.   Other Social Media
   9.   Online Press Releases
   10.   Pay Per Click - Adwords, FB ads, and Youtube

Kirk says that the reason social media is so far down the list is that it takes huge amounts of time compared to the return most small businesses are seeing thus far.  He states further,  "please note that some pundits lump YouTube and blogs into social media.  I agree with that idea, but these two elements are so far out in front by ROI compared to FB, Twitter, LinkedIn, and Google+ that I preferred to leave them separate."

Randy Kirk is president of Randy Kirk and Associates and his website is

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The New Yellow Pages for Local Business is optimizing website visibility through Google Places, websites, YouTube, LSE's, Forums, and Social Media. Traditional marketing, too. We invented the box; Still thinking outside of it. 310-910-1848
Source:Randy Kirk & Associates
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Tags:Sem, Search Engine Marketing, Smb Marketing, Google Places, Yelp, Youtube Marketing, Social Media Marketing, Mobile Apps
Industry:Internet, Business, Marketing
Location:Los Angeles - California - United States
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