Camera Crew Germany - All set for the FIFA Women's Football World Cup

Camera Crew Germany’s home-town, Frankfurt, is about to be invaded by the FIFA Women’s Football World Cup, presenting many opportunities which we hope businesses and the media alike will be able to maximise.
June 13, 2011 - PRLog -- Opportunity Knocks

Camera Crew Germany’s home-town, Frankfurt, is about to be invaded by football mania.  Granted, it’s the FIFA Women’s Football World Cup, and won’t be generating quite the level of attention as the men’s world cup did for Germany in 2006.  But the event and its surrounding activities will none the less be presenting many opportunities which we hope businesses and the media alike will be able to maximise.  


The public are always hungry for sports coverage and an insight into all the happenings around the periphery. There are so many different angles to create interesting news stories about Women’s football.  Along with covering the games themselves, below are a few additional suggestions for stories, which our producers and camera crews are fully equipped to organize and film:

The popularity contest:
Its stars aren't earning the six-figure salaries of their male counterparts, but the profile of women's football is on the rise. Getting girls interested in the game is where it starts.  And the City of Frankfurt is making the promotion of women’s football a top priority, supporting the girls' football academy of the Frankfurt women's football club.  We can hunt out the best talent in Frankfurt to discuss this topic and look at how top female football stars are now securing sponsorship deals.  Having teams from all over the world landing in one location provides a great opportunity to compare the popularity-status of women’s football in different countries.  On which continents are players promoting products through ad campaigns and having their faces splashed over magazine covers?  And just how much of a role does sex-appeal (as opposed to the players’ skills on the field) impact on who is getting the offers?

The clash of cultures:
How is the (insert your country’s name here) team adjusting to Deutschland and all its cultural quirks?  We know where the best traditional German restaurants are, serving up local fare in Frankfurt (see our Frankfurt Film Location Guide for more information), a couple of which would provide the perfect setting to film national teams sampling the local sauerkraut for example.  Sometimes it’s the small differences, which make the most amusing stories – like how are the players coping with Germany’s oversized pillows?

The Entertainment:
The River Main will become the stage for a multimedia “ball magic” show  on Saturday the 25th of June.  With a total budget of €10 million for the 2011 Women's World Cup, the City of Frankfurt is not holding back with its extravagant opening night event.  With two huge floating LED screens, a 14-metre high floating 'ball stage' and a mix of a live performance, video, lights, music and pyrotechnic effects, the 30-minute show is expected to attract around a quarter of a million visitors.  Our crews are familiar with the FIFA fan mile area (between the Holbeinsteg and Untermainbrücke bridges) and we know the best spots to secure the best footage of this spectacular event.


Getting involved in an international sporting event (through sponsorship for example) is a great way for a company to increase their public profile and associate their brand with something positive.  But to solidify this positive brand association, we recommend capturing it on camera.  Think about how your company (be it a large corporation with offices world wide, or a local Frankfurt-based business) can get involved with the Women’s Football World Cup and record this involvement to either incorporate into a corporate image film, post on the company’s website or use to motivate and inspire employees – the opportunities are endless.

Corporate Sponsorship:
If you represent a major brand sponsoring the event – don’t let your temporary logo signage be pulled down without being recorded.  When the footballers are warming up, or when the cultural/entertainment activities surrounding the event are in full swing right in front of your company’s logo, it’s time to get the cameras rolling. It’s also a great opportunity to get the company CEO or managing director out amongst it for a quick interview about why the company supports women’s football.  

Employee Events:
If you’re in charge of the employee communications for a German based company or branch, then take the opportunity to use sport as a morale-builder.  You could organise a competition, pitting teams or departments against each other, with the winners gaining a free afternoon out of the office to attend a football game in Frankfurt.  Don’t let the whole experience pass by without making sure it lasts.  Our German/English-speaking camera crews are available to capture the best of your employees during the competition-phase and during the winning team’s football-game outing.  We could then edit the film into a lasting package to be posted on the company intranet or website, showcasing your German-based employees to the rest of the company and/or world.  Another morale-building idea is to give employees a few hours off work to watch some of the German team games on a big screen – likewise make sure you capture it on camera!

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English TV production company providing multi-lingual camera crews, producers and fixers. Specialising in news, documentary and corporate films - we are available throughout Europe shooting in both NTSC and PAL, always with your deadlines in mind!
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