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Follow on Google News | Longwood Software Expands Multilingual Support for RevBase Marketing Asset Management SolutionRevBase expanded multilingual capability supports non-Latin character sets such as Hebrew, Japanese, Chinese, and more.
PALRAM Industries Ltd. (Israel), a multinational manufacturer of semi-finished extruded thermoplastic sheets and finished products, uses RevBase to manage and share an extensive portfolio of marketing assets and creative files. PALRAM has branded their RevBase implementation with the name “GlobalShare” “In our GlobalShare application, RevBase is helping us provide marketing materials that are truly localized for the different countries in which we operate,” said Noam Dinstag who handles MarComm Creative at PALRAM headquarters. “We’re able to access our set of approximately 1000 assets from anywhere in the world, and to navigate through them in a user-friendly way. Multilingual support in RevBase will be very useful as we further refine and evolve our implementation for our many markets.” Marketing Departments increasingly need to manage, share and distribute assets across field operations, sales teams and partners on a global basis. Today it is common for a marketing organization to have three or more global centers where marketing assets are created; service providers such as printers and agencies in half-a-dozen countries; and sales channels that operate in five or more languages. Ensuring consistency, accuracy and reuse of hundreds or thousands of assets in such distributed marketing and selling operations is made possible by comprehensive marketing asset management solutions such as RevBase. “A well-managed, robust marketing asset management solution quickly can become a backbone data source for a global marketing operation – including company websites and online access requirements,” The RevBase marketing asset management system offers electronic and print fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; RevBase is designed for “out of the box” use, and requires no technical training, IT support, or custom development. About Longwood Software, Inc. Longwood Software, Inc, (Maynard, MA) is a leading provider of software-as- RevBase and ForFile are registered trademarks of Longwood Software. All other trademarks and registered trademarks mentioned herein are the property of their respective owners. # # # Longwood Software develops and markets the RevBase (R) software-as- End
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