MITY, Inc Appoints Dave DeRoin to VP of Sales & Product at Broda

OREM, Utah - Aug. 5, 2025 - PRLog -- MITY, Inc, the owner of Broda, announced that industry veteran Dave DeRoin has been appointed to the dual role of Vice President of Sales and Product at Broda. With over 15 years of experience at Broda and a proven track record of success in Broda sales, Dave's expanded role will enhance the company's growth strategy, further solidifying Broda's position as a leader in custom mobility solutions.

"Dave DeRoin has been an integral part of our team for 15 years, and this promotion recognizes his leadership and dedication to innovation," said Kevin McCoy, CEO of Broda parent company MITY, Inc. "Dave's extensive knowledge of both sales and product development will be invaluable as we continue to evolve and deliver the most advanced, patient-centered solutions in the mobility industry."

While in this role, DeRoin has inspired a positive team culture that takes pride in providing comfortable, high-quality mobility equipment to customers throughout the United States and Canada. Last year, DeRoin helped launch the first adjustable, reclining stretcher alternative wheelchair to the non-emergency medical transportation (NEMT) industry, giving patients the choice of sitting or lying down during transit. The Traversa has exceeded sales expectations and now accounts for 10% of total sales for Broda.

In his new role, DeRoin will continue to oversee Broda's sales operations while also spearheading new product development. DeRoin will lead the design and innovation of all of Broda's wheelchair and medical seating products. His experience working closely with clinicians, therapists, and end-users has positioned him as a key figure in ensuring that Broda's products not only meet but exceed clients' complex seating and mobility requirements.

"It will be great to be part of the final decision-making in the product development process," said DeRoin. "At Broda, we live by the motto that innovation follows need. We serve patients, healthcare facilities, and medical equipment suppliers, with an emphasis on seating products that improve individual comfort in healthcare environments. We're changing people's lives, one wheelchair at a time."

DeRoin's deep understanding of customer needs and market trends, combined with his exceptional leadership skills, will empower Broda to constantly improve its products and services to meet the evolving needs of patients and caregivers.

Broda is dedicated to creating custom wheelchair solutions that prioritize comfort, safety, and durability. By combining advanced technology with expert engineering, Broda has earned a reputation as a trusted partner for healthcare providers and caregivers throughout North America.

For more information about Broda and its products, please visit www.brodaseating.com.