Choosing a Search Engine Optimization Company

March 13, 2009 - PRLog -- What does it take?

  1.

     Page Title - so simple, so basic, yet still effective.  Include information - your name, contact number and property details.  Keep it under 26 words.  Edit it on any page you want people to see on your web site.
  2.

     Link Titles - Yes, anything that’s linkable can also contain a title.  The best choice for words to use would be content you are linking to.  Think of it as a short description of where you’re sending someone.  DO this to every link, and don’t cheat by using terms not found on the targeted page.  Google hates that.
  3.

     Relevant Content - it’s hard to believe, but yes many of your web sites contain virtually no information of value to anyone.  So add something of value.
  4.

     META Description - now this has been downgraded in value with search engines because of all the abuse.  It’s still used though as that 1 short sentance below you link on most search engines.  Again, the shorter it is, the better it is.  And don’t forget your phone number!
  5.

     META Keywords - this has also been downgraded becasue of abuse.  What it’s used for now is to establish your sites ‘classification’.  
  6.

     sitemap.xml - yes, this is massively important.  This is not the site map humans see, it’s the site map the search engines see.  This is very big, and really should be installed by a professional.
  7.

     Google Analytics - okay, we’re past 6 now.  Add Analytics to get a REAL IMPARTIAL view about how your site is used.

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