Beyond Features: Transforming Your Go-To-Market Strategy to Sell Business Value

ANN ARBOR, Mich. - Aug. 19, 2025 - PRLog -- CIMdata, Inc., the leading global research, consulting, and education firm specializing in Product Lifecycle Management (PLM) and the Digital Transformation it enables, announces an upcoming free educational webinar, "Beyond Features: Transforming Your Go-To-Market Strategy to Sell Business Value." The webinar will take place on Thursday, 11 September 2025, at 11:00 a.m. (EDT) and last for one hour.

The software landscape has changed, with Solution Selling becoming of paramount importance for technology solution providers. Customers are no longer buying product features; they're demanding solutions and measurable business outcomes. To support this, Go-To-Market (GTM) strategies must be reconfigured to sell the Business Value delivered by the solutions.

When appropriately managed, GTM transformations can lead to significant improvements, including:

• Securing and growing strategic deal sizes by a factor of 5.
• Multiplying the contribution of partners in direct sales by a factor of 3 in 3 years.
• Increasing sales productivity by 40% in 2 to 3 years.

This webinar will share CIMdata's recommendations on how to reconfigure a GTM approach by asking the right questions and how a refreshed business value proposition can impact your sales, services, and partner ecosystems to secure and grow strategic deals.

This webinar will help attendees:

• Understand the key drivers that are defining effective and efficient GTM strategies.
• Understand the critical importance of strategic partnerships.
• Understand the proven benefits of successful GTM transformations, including increased deal size, closures, and productivity.

According to Laurent Finck, CIMdata's Vice President, EMEA and the host for this webinar, "Today, software providers can no longer simply sell products—they must solve problems and demonstrate the value they deliver. This shift is transforming their value propositions and their Go-To-Market strategies. In this new game, if the product opens the door, the solution and its value close the sale, and the ecosystem makes the difference. Partnerships are no longer just a lever—they are the key. And this is no longer the future—it's already here."

Laurent Finck has over 30 years of experience in business transformation, digital transformation, and process improvement. His career spans roles at major consulting firms as well as executive positions at leading software providers, including Dassault Systèmes, VMware, and Citrix. A civil engineer with an MBA, he has a proven track record of developing revenue strategies, leading GTM initiatives, and helping corporations align their IT and business strategies.

This webinar will be helpful to multiple levels and roles including: CEOs, CMOs, Chief Revenue Officers, Chief Product Officers, Chief Sales Officers, those involved in sales and business development, marketing and product marketing, customer success, services, channel support, product training, competitive intelligence, and anyone interested in learning how PLM solution providers construct their GTM strategies.

To find out more, visit: https://www.cimdata.com/en/education/educational-webinars.... To register for this webinar, please visit https://register.gotowebinar.com/register/673542065873782....