- Nov. 10, 2023
-- Dive retailers are pivotal in maintaining diver engagement, providing personalized experiences, and fostering a community that is crucial for the industry's continued vitality. In this article,
During the pandemic, our team conducted several global surveys and one, in particular, looked at what should be done to promote diving industry growth. Our "State of the Industry Survey" indicated that resorts, instructors, and dive shops in 47 countries advocated for more local diving and robust support for local dive shops. This sentiment was recorded 91 times in the results [https://www.williamcline.com/
. Conclusion, it's a universally acknowledged truth: retailers are the backbone of the diving community, not only creating divers but also providing them with local opportunities to dive and thereby keeping the spirit of the industry alive.
Referencing my recent article "10 Reasons Why Print Advertising is not Dead" [https://www.divenewswire.com/10-reasons-why-print-advertising-is-not-dead
], I delved into DEMA's 2023 USA Behavioral Consumer Research Report. With responses from 6,720 divers, this survey is one of the most accurate barometers for current consumer behaviors. Among other fascinating results, we can analyze the purchasing behaviors of divers and it shows a direct correlation of expenditures and local shop interactivity with how they became certified. Data shows divers who begin or complete certification through local dive shops are significantly more engaged—800%
more likely to frequent these retailers within the last 30 days and 825% more likely make a hard goods purchase during that visit (i.e., regulators, BCDs, etc.). Additionally, divers who begin or complete certification through local dive shops are more socially connected within the diving community, with 25% more diving acquaintances than those certified on vacation, which in turn, keeps them more active in the sport.CLICK HERE FOR THE ENTIRE REPORT (https://www.williamcline.com/cline-group-takes-a-deep-div...)