Key Trends in SEO that will Influence Businesses in the Future
By: First Page
Much like every economic sector, digital marketing is continuously evolving as new trends are emerging and new strategies are being implemented.
With most businesses moving online, the key digital marketing tool that has helped them gain traction is SEO. It is a practical and effective solution to address marketing challenges and ensure that businesses maintain online visibility during these uncertain times. However, due to innovation and the changing marketing behaviour of consumers, many aspects of SEO will need to change.
First of all, an expert SEO company sees an increased demand for mobile SEO. "Arguably the most impactful trend in the industry is the movement towards a more mobile approach. Since most of the consumers are using their phones much more frequently than other devices, digital marketing agencies need to ensure that the content and website interface they publish caters to this new layout," stated Mr Juvon Ang, Operation Manager at First Page.
With the rise in mobile usage came the rise of voice searches. "From Apple Siri, Google Assistant, and Windows Cortana, virtual assistants have changed and will continue to influence the way users interact with search engines. Rather than typing keywords on the search bar, users prefer to use a more conversational approach to their queries. As such, voice search optimisation will be the future of SEO," explained Mr Ang.
Google continues to elevate user experience by introducing new tools and optimising search results. One way they do so is by evaluating not just verbal content but also visual content.
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When people search online, Google makes it a point to offer various results in different formats, such as articles, videos, images, and audio. As such, SEO strategists need to expand their focus on not just keyword search but also video and image optimisation.
When creating video content, they also have to consider additional elements like video length, description, thumbnail, and hashtags to improve their Google ranking and online presence.
As Google continues to evolve, it will analyse content based on its relevance and quality. In doing so, they provide more targeted results to users.
First Page is an SEO services provider that offers innovative solutions to help businesses advance to the future of digital marketing and ultimately achieve long-term success.