What You Need to Know about the Google June 2021 Core Update
First Page, the top-rated digital marketing agency in Singapore, highlights the top groundbreaking news on the Google June 2021 Core Update.
By: First Page
Firstly, Google is introducing 3 Core Web Vital Metrics:
● LCP or Largest Contentful Paint
● CLS or Cumulative Layout Shift
● FID or First Input Delay
"Web vitals allow businesses and markets to quantify user experience and explore opportunities of improvement. To explain further, LCP primarily measures the amount of time the content of the page has fully loaded. Then, FID measures the page's responsiveness to interactivity, which includes clicking, switching pages, etc. Lastly, CLS measures visual stability of the page's design elements," stated Juvon Ang, the Operations Manager of First Page.
With the June 2021 core update, every SEO services company can likewise expect a new Page Experience Report. "In addition to the existing Core Web Vitals that measure the website's loading performance, visual stability, and interactivity, Google is incorporating components like safe browsing status, HTTPs security, and mobile-friendliness to the new Page Experience Report. This enhancement provides a more comprehensive and detailed account of the user's experience,"
Another innovation that marketers can watch out for is signed exchanges (SXG) on Google Search. "SXGs allows Google Search to prefetch key data from the website while preserving the privacy of the user to improve the overall page experience,"
He continued, saying, "At present, the purpose of this update is to provide users with faster content through easily cacheable formats. However, in the long run, it's expected to deliver fully portable content that is made available even offline."
Finally, the last update includes the enhancement of the Top Stories carousel feature on the search engine. This time around, the stories will focus on news content that abides by Google News Policies. It will feature online publishers that continuously produce original and independent work that contains fresh and purposeful content. In doing so, Google guarantees that users will constantly receive only real and relevant stories.
With these updates, Google aims to build a better web ecosystem for all users to enjoy.
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