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4 Web Design Trends that are Sure to Make Waves in the Post-Pandemic Digital World
By: First Page
Many businesses have shifted digitally to survive the pandemic. Many have developed their social media pages to strengthen their online presence. Some have created customized websites to further engage with both new and old customers. For this reason, the web design industry has experienced a massive shift in visual trends.
One of which is the increased popularity of 3D elements. "The rise of 3D elements is perhaps one of the best design trends to emerge in the face of the pandemic. With many businesses trying to stay competitive in the online world, adding the dynamic 3D visuals is an incredible strategy to increase brand interest and enhance user experience, both of which are essential to a website's success," stated Mr Juvon Ang, Operation Manager at First Page.
According to Mr Ang, "Users are used to having a linear viewing experience, with information being delivered to them in a predictable way. Because of this, users tend to skim through the websites and miss out on valuable content. With the asymmetrical design, the viewing experience becomes more well-rounded and dynamic. Website owners can scatter interesting visual elements throughout the page to effectively capture the user's attention. In addition, they can also curate their overall website experience by strategically manipulating this type of layout."
What's more, businesses are not only experimenting with their website design. Many are also modifying their brand logo to evolve their company.
"Adaptive logos have become a trend for big corporations because they offer several benefits. One of which is versatility. This means they can modify the design based on the viewer's device. As a result, they can maximize search engine algorithms to drive more visibility and organic traffic," explained Mr Ang.
With the goal of increasing visibility and viewership, website design evolves throughout time to cater to user's needs. "Dark mode has become a popular trend because of its sleek appearance. More importantly, it helps reduce battery consumption and lessen eye strain. As such, viewers can enjoy more screen time without causing irritation. For these reasons, many websites have incorporated dark mode into their design."
Truly, website design has evolved throughout the years. More than elevating the website visuals, these trends offer incredible possibilities for businesses to take advantage of.
First Page is a web design Singapore-based company committed to helping every business thrive in the post-pandemic world through innovative web development solutions.
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