Best Practices for SEM Campaigns to Follow
By: First Page
Search Engine Marketing (SEM) is a data-driven marketing strategy that allows marketers to drive more traffic to their website through paid ads. It is a widely used method in Singapore, especially for small businesses, as it allows companies to generate leads for their business. However, when it comes to the success of SEM campaigns, marketers need to be familiar with the best practices so that they can generate the best leads.
Firstly, marketers need to do research on the keywords they plan to target. "Keywords are the fundamental element to an SEM campaign. They generate clicks that become potential customers and ultimately loyal clients. For marketers to receive positive results, they need to have a better grasp of keyword trends at present and in the future. With thousands of keyword possibilities, marketers need to constantly update their SEM campaigns through keyword matches every so often," explained Mr Juvon Ang, the Operations Manager of First Page.
Secondly, marketers can gain better click responses on their SEM ads when they establish urgency. According to Mr Juvon, "people don't want to miss out on special deals and promos. To make the most of this behaviour, marketers should latch on the concept of FOMO, also known as the fear of missing out, when creating captivating and compelling campaign copies. Incorporating countdowns in the ad also gives it that added sense of urgency to make people want to instantly click. Understanding consumer psychology can help marketers drive more traffic to their website."
"To make the most of this practice, marketers need to have a thorough understanding of their consumer's behaviour so they can modify their ads that immediately sparks their interest and encourages conversion. In doing so, they showcase how their brand's products and services can address their consumers' needs directly, resulting in trust, reliability, and loyalty," stated Mr Juvon.
Lastly, marketers also need to consider their main theme when it comes to putting out a successful campaign. "To achieve consistency, targeted keywords must be aligned with the company's paid ads, website content, and product features. There must be a unifying factor that clearly communicates the brand's personality and core message," said Mr Juvon.
Implementing these best practices can improve the brand's SEM performance and ultimately result in the business's long-term success.
First Page is an SEM agency in Singapore committed to helping businesses grow through PPC advertising and innovative digital marketing solutions.
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