Amazon Sponsored Display Ads – Complete Guide for 2021

CLAYMONT, Del. - Sept. 8, 2021 - PRLog -- What are Sponsored Display Ads on Amazon?
Amazon Sponsored Display ads are a way to retarget and re-engage shoppers to your listing with auto-generated, product-focused ads on Amazon and third-party websites. It is helpful for all the advertisers that sell on Amazon who are registered with Amazon Brand Registry.

Where do Sponsored Display Ads appear?
Sponsored Display ads can appear both on and off Amazon. Amazon Display ads appear on the Amazon home page, search result pages, product detail pages on desktop, mobile as well as third-party websites and apps owned or partnered with Amazon.

How do I set it up?
You need to register your brand with Amazon Brand Registry to be able to run Sponsored Display ads. Once that is set up you can create and run this type of ad by following the simple steps.

How does it work?
Amazon Display Ads only show up when your products are in stock and the 'Featured Offer'. Once the products are out of stock or not the Featured Offer, the ads will automatically stop. These ads use Amazon's audience demographics data to target shoppers in the market based on their shopping behavior.

Sponsored Display Ads Targeting Options
Sponsored Display Ads offers two general targeting options for 3P (seller central) sellers and one additional targeting option for 1P (vendor central) sellers.
Product/Category Targeting
Audiences: Views Remarketing
Audiences: Interests (Only available for Vendors)

What are the benefits of Sponsored Display Ads?
The benefits of Sponsored Display ads are:
You can reach a relevant and wider audience in less time, allowing your business to scale and grow faster.
Sellers only pay when customers click on your ads so, sellers can control how much to spend by setting bids and a daily budget.
It allows sellers to select placement for ads accurately and target based on shopper interests.

What are some of the best practices to optimize your Sponsored Display Ads?
You can add all your products to the campaign then organize and track your campaigns regularly to keep on balancing potential impressions.
Always try to select your best selling or highest profit margin products against your competitor's product highlighting the features of your product.
A good way to optimize your ACoS is to just take one ASIN and create a campaign targeting your competitor's ASIN.

Our Marketplace Intelligence Solution is able to monitor, track, and provide detailed reports on your campaign performances.

Get full insights on "Amazon Sponsored Display Ads" from GrowByData.

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