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Walmart Sponsored Product Ads: Guide to Advertising on Walmart Marketplace for 2021
Walmart sponsored product ads also known as performance ads are pay-per-click ads that help brands and sellers promote their product/brand on the Walmart Marketplace. It increases product visibility so that customers can click on your ad and make a purchase.
How does it work?
Walmart sponsored product ads are cost control ads that operate on a cost-per-click (CPC) model displayed across the Walmart Marketplace. You will pay only when a customer clicks on your ad.
Where do Walmart Sponsored Product Ads appear?
Walmart advertising allows sponsored products ads to be displayed on desktops, mobiles, and marketplace apps when shoppers are browsing.
The four ad placements that are available for sponsored products on Walmart:
Search In-grid placement
Product Carousel Placement - Walmart
Buy Box Placement
Search Brand Amplifier
Sponsored Products Eligibility requirements
Some of the strict eligibility criteria of Walmart Sponsored Products are:
To be eligible for the sponsored products auction you must win the buy box.
You must have a verified Seller Central account.
You need to have high shipping standards and competitive price points.
Setting up Walmart Sponsored Products Ads Campaign
Step 1: Apply for a seller account by providing the required information about your business.
Step 2: Upload your products to Walmart Marketplace.
Step 3: Once you have set up your seller account you need approval to access the Walmart Advertising platform.
Step 4: After you are approved, you can create and implement your Walmart Sponsored Products ad campaign. This includes choosing your campaign types and bidding on keywords.
Step 5: You can measure the performance of each Sponsored Product ad and then launch the campaign.
Sponsored Product Campaign Type
The sponsored product ad campaign type that you can choose to support your goals are:
Benefits of Walmart Sponsored Product Ads
It allows you to test out brand new products, generate sales for top-selling or seasonal items by getting them in front of potential customers.
There is less competition for advertising space as retailers must meet certain requirements before utilizing Sponsored Product ads.
Optimization Ideas for Walmart Sponsored Product Ads
Use bid multipliers for automatic campaigns to increase bids and capture high conversion placements like the first page of search results and the Buy box banner.
Reserve up to 30% of your sponsored products budget for tests and use various reporting tools to measure results and discover new opportunities.
GrowByData Marketing intelligence software can help advertisers on the platform gain a competitive edge to beat competitors. The tool can analyze your product detail pages and let you know which features of your product content needs improvement.
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