Amazon SEO Guide 2021 – Improve Your Product Visibility
Amazon SEO is the process of optimizing and improving various elements of the Product Detail page on Amazon and improving the Amazon SEO Ranking. Optimizing Amazon Detail Page can help increase the visibility of products and drive traffic.
Key Elements of a Product Listing to Optimize for Amazon SEO
As one of the most important ranking factors of the Amazon SEO Algorithm, Product Title is probably the first thing your customers will read on the product detail page. The Product Title must be straightforward and must convey the most important information about your product.
The best way for sellers to make a sale pitch to customers is with a Product description. A readable or convincing description can help you persuade your customers. And with relevant keywords, it can help increase your chance of better listing on the Amazon platform.
Bullet Points on Product Listing Page
One of the major ranking factors on Amazon is Bullet Points. Bullet points are descriptive text about specific aspects of any Amazon Product. As per Amazon guidelines, the sellers can add up to 5 bullet points on their Product detail page.
One of the most important aspects of the Amazon product listing page is the product price. Ultimately what the buyers are looking for is a suitable and appropriate product price. The amazon algorithm provides the digital shopper with the most relevant ads.
Amazon Product Reviews
Around 91% of shoppers regularly read online reviews from Amazon to Facebook to Yelp and various other online channels. And 84% of them trust these reviews thus creating transparency to the shopping behavior and experience and their willingness to buy any products on any online channels.
Best Seller Badge
This badge is given to the best-selling product in its category or subcategory. It is represented by an orange ribbon on the top left corner of the product ad. This is a very sought-after badge but also one of the hardest badges to get. It tells the customer that this product has the highest sales signifying its popularity.
Amazon's Choice Badge
This badge is given to the products that best match the search keyword. It is an extremely sought-after badge, but it is difficult to attain since the criteria of being chosen are well kept by Amazon. Just matching the keyword does not automatically give you the badge.
You can make it easier on yourself as a seller on Amazon by using GrowByData's product feeds tool for optimized and enhanced product listing submissions, and our product intelligence tool to increase the visibility of your ads with in-depth data, insights, and reports on ad performance on Amazon.
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