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2021- Ultimate Guide On Competitive Product Experience Management
Product Experience Management (PXM) is the process eCommerce businesses use to deliver the right information at the right place at the right time to drive sales, increase market share, and build customer loyalty. It ensures a shopper has the best product experience during their purchase journey.
Importance of Product Experience Management
1. Continuously Drive Performance on the Digital Shelf
Providing consistent product information detail on each shopper touchpoint is crucial to driving performance and increasing your sales.
2. Get Your Product to Market Quickly
A good Marketing Intelligence tool allows you to create competitive product attributions and publish them quickly across the channel.
3. Stand Out Over Competitors
It is important to invest in resources and efforts into making the buying experience as great as possible to stand out from the competition.
Qualitative Scoring of Product Detail Page
A Product Detail Page is an online version of the product itself. The product detail page is where all the information of a specific product is shown and from there, customers can select the product to add to their cart.
The page therefore should be very comprehensive, concise, and comprehensible so potential customers can easily learn the details about the product.
Components of a Product Detail Page
Below are the product attributes and information that should be included in the product experience management scope which helps shoppers find and select your products on the digital shelf.
Unique Product Identifier (UPI)
Product Ratings & Reviews
Qualitative Scoring Algorithm for Product Detail Page
The shopper journey has become extremely complex which Google calls the 'messy middle'. Shoppers research for a product in multiple channels and compare multiple Brands before coming to a final decision. Therefore, a measure of product shopping experience should consider all these factors and a competitive scoring mechanism/algorithm is crucial for better results.
Impact of PDP Quality Score on Search and Sales Conversion?
We dug a little bit deeper into whether an enhanced PDP (i.e. PDPs with higher grades/scores)
It is all about improving the consumer's shopping experience by taking account of each shopper touchpoint across the digital shelf.
A smarter and faster competitive Product Experience Management tool like the GrowByData Product Feed tool in conjunction with the Product Intelligence tool is crucial for eCommerce Retailers to gain an edge.
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