Competitive SERP Analytics: 2021 SEO Must-Haves to Gain an Edge
Below are the key applications & insights you can get with the GrowByData SERP Analytics report.
1. Opportunities to Beat Competitors:
Typically, SERP analysis is used while performing comprehensive keyword research to understand the search intent of relevant keywords, which is done by analyzing the SERP content for a keyword. Its results will tell you what keyword intent is being understood by the search engine.
2. Threats to Organic Traffic
Logically, results "Above the Fold" have higher CTR which can create a threat for other results.
Users want to see relevant results right away when they search for any keyword or item. Thus, enabling them to click the results that are shown "above the fold" in SERPs. What is seen above the fold can change purchasing behaviors on Google.
3. Planning the Right Content for Keywords:
Are you planning the right content compared to your top competitors in the SERP?
What are your competitors' results for specific keywords?
To answer this, we categorized the top competitors according to URL and Domain Type.
The collected data were categorized based on URL and Domain Type, to present them as competitors and non-Competitors.
What can be done?
i. Create or plan "Informational Content" to target the specific keywords with better content, optimization, and fulfill the needs of the users.
ii. If you meet the criteria of having a high Alexa Ranking, Social shares, and Referring domains, then you can compete with product detail or listing pages.
iii. The next option is using available SERP components. You can target either Text or Shopping Ads, which can be achieved with proper optimization and planning.
4. Other SERP Feature Opportunities
SERP Feature analysis can help webmasters to evaluate the status of their focused keywords and the relevancy in terms of competitors.
SERP Share of Voice advises using every opportunity that comes your way. Measuring your brand visibility, reach, mentions, organic traffics, and other components.
GrowByData's search monitoring insights help you to gain a competitive edge, with holistic visibility into Search, Product, and Marketplace intelligence. With holistic SERP data, you can create a proper marketing strategy to compete with your competitors, even if you are new to the industry.
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