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Brighttail Positions Scaffolding Software Company for Growth with Advanced Web Design
Brighttail completes the marketing transformation of Avontus Software with launch of new website.
Over the last two years, Brighttail has developed a new brand strategy and identity for Avontus that reinforces the firm's leadership in the scaffolding industry; deployed the latest marketing automation technologies to drive sales growth; and developed successful campaigns to support the company's ambitious growth goals. The redesigned website represents the culmination of these activities and gives Avontus a platform to support its future growth.
In line with Avontus' customer-first focus, Brighttail redesigned the website with the goal of improving user experience and integrating the latest automation technologies and best practices. These features include:
● Completely redesigned UX/UI to transform the user experience
● Full catalog of on-demand training videos to help customers get the most out of Avontus software
● Library of reports, guides, and other resources to help users build better businesses
● Seamless integration with marketing automation software to enable more personalized customer experiences
"Whether they're long-time customers or just curious about us, visitors of our new website will find it an even easier, more enjoyable way to learn about how we can work together to improve their businesses and lives through technology,"
One highlight is the 'Customer Success Stories' page. This section features visually attractive, easy-to-read product testimonials, which makes it easier than ever for visitors to discover how other customers are benefitting from Avontus' software.
As part of this project, the Brightail team consolidated multiple international domains and webstores into a single site with a multi-currency online store. Now, customers from across the globe can enjoy an easy purchase experience in any country and currency.
A modern website that combines the latest marketing technologies with user-centered design is a key success factor for high-tech B2B businesses. Matthew Lewsadder, Founder and Managing Director of Brighttail, says, "We began this project with the goal of turning Avontus' website into a growth engine that will accelerate success for the business. We're proud of this project and confident that it will propel Avontus to new heights in the scaffolding software industry. At Brighttail, we're excited to help create that change."
Check out the new website at https://www.avontus.com/