5 Simple Yet Powerful SEO Tips to Boost Your Website Traffic
By: First Page
Google constantly updates its algorithms. This year is no exception, as its Page Experience Update will go into effect in May. Page Experience will become an important ranking factor that measures Google's Core Web Vital, including site speed, visual stability and interactivity. Website owners should prepare their site to ensure it stays at the top of the search engine.
One of the easy yet critical ways to prepare for the update is to optimise site speed. "Google reported that the bounce rate increases by 32% when the load time increases from one to three seconds, and users have a 90% chance of bouncing as the load time increases to five seconds. Hence, site speed is vital to offer great user experience,"
Mr Juvon further added, "The simplest way website owners can check their site speed is by heading over to Google's PageSpeed Insights tool. This tool is free to use and they simply need to type in their domain URL. The tool will analyse their website and score it from a scale of zero to one hundred, with zero to forty-nine being poor and ninety to one hundred being ideal."
Another way to prepare for the algorithm update is to fix page structure and design problems. "To fix page structure and design problems, website owners need to run a usability audit. There are several tools available for them to run this test, such as Crazy Egg and Hotjar. These tools provide heatmaps for their site, which can be very helpful in showcasing where their audience is navigating to and where they may have trouble on the page," explained Mr Juvon.
Reducing bounce rate is another essential thing website owners should do. "Bounce rate could be a sign of a bad user experience. Websites with a high bounce rate may signal to Google that the site does not provide the content the users want, and eventually drop the site's rank for that particular search query," said Mr Juvon.
Website owners should also ensure that their site is mobile-friendly. "Website owners can use Google's free Mobile-Friendly Test tool to check whether their site has a mobile-responsive design or not," stated Mr Juvon.
Finally, website owners should always provide completing content consistently. The best things website owners can do to prepare for the upcoming update, or any Google's update for that matter, is to produce high-quality content regularly.
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