3 Ways Website Design Can Affect SEO
By: First Page
A website design comprises various aspects, including graphic web design, user experience design, user interface design, authoring and search engine optimisation or SEO. It impacts all areas of the company's online presence, boosts its authority and builds trust with customers as the website is the first thing they see when they learn about the brand. Web design also has a significant impact on SEO.
One primary way a website design affects SEO is by influencing user experience. "Poor website design negatively affects user experience and hurts the site's ranking. Search engine bots attempt to imitate the human user experience. Thus, human users and search engine bots experience go hand in hand; what is bad for the former will also be bad for the latter," stated Juvon Ang, Operation Manager with First Page.
Juvon further added, "Websites with low-quality, outdated design, hard-to-read text and slow load times make customers frustrated and leave. The search engines will evaluate this behaviour and eventually drop the site's rankings accordingly."
On the contrary, a good quality web design increases time on site and improves SEO. "Since Google wants to give its users the best experience through the best websites, it always assesses the site's worth based on the amount of time users spend on the website," said Juvon.
"A website with intuitive, easy navigation and usability structure encourages users to keep browsing, thereby increasing their time spent on the website and considerably improving the site's SEO rankings. In contrast, users are not likely to stick around if the website is complex and hard to browse, making it unimpressive and resulting in an adverse effect on web page ranking." explained Juvon.
Last but not least, good web design allows search engine crawlers to index the site. Although prioritising human users when designing a website is important, web designers must also consider search engine crawlers' needs. Web design that is not optimised for search engine crawlers may make it hard for them to index the site. Hence, web designers should consider SEO best practices, such as proper URL and content formatting, to ensure crawlers can index the site faster, increasing its chances of ranking higher on search engines.
First Page is a professional digital marketing agency in Singapore that offers comprehensive digital solutions to marketers, business owners and companies, according to their marketing needs and preference. Digital marketing services they provide include search engine marketing, social media marketing, search engine optimisation, call tracking, and website copywriting and web design services.
Learn about SEO and web design services:
Teo Han Siang