Company aims to save homeless pets during pandemic by empowering indy pet stores to reward adoption

ATLANTA - June 5, 2020 - PRLog -- A company with a mission to empower independent pet stores is rolling out a unique new program to incentivize local pet adoptions during the COVID-19 pandemic and beyond.

Astro Loyalty is helping indy pet stores compete with big box and online pet supply retailers by introducing a new program to reward pet adoption as more families stay home. Through the "Sharing the Love" program, enrolled independent pet stores can provide free "welcome home" bundles to anyone who adopts a pet this year.

Each Sharing the Love bundle is filled with food samples, treats, and other pet-friendly foods, treats, and supplements from leading pet supply product brands. Bundles are assembled on location at participating indy pet stores, providing an opportunity for the pet store to start a lasting relationship with the new pet owner.

"As a way to incentivize pet adoptions and save the lives of abandoned animals during COVID-19, we've teamed up with some of the absolute best brands and local stores in the pet industry to create amazing welcome home bundles," said Robin Doherty, spokesperson for Astro Loyalty. "We wanted to provide a way for indy pet stores to reward adoptive pet families this year by handing out fun care packages filled with goodies to welcome their furry friends to their forever homes."

Astro Loyalty's ultimate goal with the Sharing the Love program is to raise awareness about the importance of pet adoption while connecting pet product manufacturers with local pet stores and pet adoption agencies to build a network of support for homeless pets at the local level.

Sharing the Love is part of the company's larger initiative, Loyalty in Action.

"We are cultivating loyalty to small and local brands by promoting widespread support of mom and pop pet suppliers over national and international brands," Doherty said.

Independent pet stores can learn more about the Astro Loyalty's Share the Love program and enroll at https://www.astroloyalty.com/share-the-love.

Local pet adoption agencies can view information about how to participate at https://www.astroloyalty.com/adopt.

View a video about the Sharing the Love program at https://vimeo.com/425946964.



Read a blog post about the program at https://www.astroloyalty.com/post/sharing-the-love.

About Astro Loyalty
Established in 2016, Astro Loyalty empowers independent and specialty pet retailers and feed stores to gain a competitive edge over big box and online pet retailers. Through long-standing relationships with manufacturers, Astro Loyalty helps small, local retailers offer the same manufacturer offers as mass-market pet stores and online businesses. Learn more at Astroloyalty.com.