Routeique™ Partners With Clear AI to Democratize AI-Driven Supply Chain Solutions
Through their partnership, Routeique and Clear AI combine machine learning (ML) and knowledge graph (KG) technology with leading supply chain software. They're providing their customers with strategic, data-driven insights that drive business growth.
The first result of their collaboration is the B2B Product Recommendation Engine, a newly-launched feature of the Routeique cloud-based enterprise Order Portal. The Recommendation Engine helps manufacturers lift sales by making product suggestions to their distributors' and retailers' customers, without ever requiring direct access to the end customer's data. In other words, recommendations respect the distributors' and retailers' ownership of their customer relationships.
Recommendation engines are an effective way to upsell with minimal overhead and are common in the business to customer (B2C) space, notably among major vertically-integrated players like Amazon and Netflix. In the past, implementing recommendation engines has been difficult for business to business (B2B) organizations. Gathering insights about customers farther down the supply chain, let alone upselling or cross-selling products to them, can be extremely challenging. As a result, businesses in the B2B space have not traditionally been able to take full advantage of this powerful tool to increase revenue.
Routeique is currently testing the Recommendation Engine with one of the largest foodservice manufacturers in the world, which specializes in fast-moving consumer goods (FMCG). Early results have demonstrated an 8% sales lift, which can result in an incremental revenue lift in the millions of dollars for commercial users. Several additional organizations across North America will implement the Recommendation Engine in 2020.
"We're able to recommend Product X to Customer Y with incredible uptake, without any party seeing each other's data," says Routeique CEO Mike Allan. "The system can respect all necessary contractual and legal requirements while still providing accurate recommendations as if a direct customer relationship existed."
Moving forward, both organizations will continue to collaborate on tools and technology to benefit their respective customers. Clear AI CMO Tee Ganbold notes, "By working with platforms like Routeique, we are able to access the key logistics data required to increase the velocity of goods through supply chains with actionable, data-driven insights. The recommendation engine is only the first stage of this partnership and we are extremely excited to increase revenue and reduce inventory for businesses."
Companies interested in implementing the B2B Recommendation Engine within their network can contact email@example.com.
Mike Allan | 403-612-9391 | Media@Routeique.com
Tee Ganbold | +44 (0)20 7403 8878 | Comms@Clear.ai