Top 6 Insights on Winter Shoes | GrowByData Analytics

BURLINGTON, Mass. - Jan. 13, 2020 - PRLog -- The temperature is rapidly dropping and so are winter shoe prices. During the holiday season, discounts offered by retailers hungry to dominate the market are commonplace. At GrowByData, we wanted to better understand the market trends, price volatility and brand impact influencing the winter shoe category, a key segment in the Apparel and Accessories industry.

#1 RATIO 1:5

During the data-collection period, a staggering 723,857 price changes were found across 12,925 unique product SKUs. In simpler terms, for every unique pair of winter shoes, on average, 5 sellers made price changes daily across our tracked online platforms.

Our suggestion is this: don't buy right away. Do some price research, check multiple online stores, and you might get the same pair of shoes at a lower price –

#2 DISCOUNT! DISCOUNT! DISCOUNT!

Almost 57% of online sellers are dropping prices and selling winter shoes at a discount. Wait and watch! There may be more sellers dropping prices. As a retailer, you must keep track of the discount levels that your competitors are offering and match it – or better yet top it.

#3 LESS IS MORE

98.7% of Winter Shoes falls under Price Segment less than $500.

Digging deeper, we identified that 38.8% of tracked winter shoes were priced under $50, with 27.9% of total price changes detected in the segment. Elsewhere, the price segment between $101 & $150 recorded 28.7% (highest price changes) in 15.7% of products found in this segment; indicating this range to be the most competitive price segment in winter shoes.

#4 ITS ABOUT THE WOMEN!

You are most likely to find winter shoes geared toward women or girls this season. Per our data analytics, the female category occupies about 40% of the product SKUs, the unisex category ranks second with 36% market presence, and the male category ranks last with 28%. Your marketing and inventory strategy must prioritize women and unisex shoe options because of their popularity.


#5 JUST BUY IT!

Nike has the highest variety of winter shoes online. They JUST BEAT IT. If you sell winter shoes online, you can never go wrong with stocking up on Nike. It also means that when you search online for winter shoes, Nike will most definitely show up as one of the top results.


#6 WHO'S NEXT?

UGG and SOREL brands are the closest competitors of Nike in the winter shoes category. If you already have Nike in your lineup, why not focus and stock up on these brands as an alternative approach?

For more blogs follow https://growbydata.com/blog/

.