Connotations: Learn How to Craft Effective PRs

Feb. 21, 2018 - PRLog -- As a company specialising in content creation, Edinburgh-based Connotations is expected to be able to produce effective press releases on behalf of clients looking to release important company news. Connotations writers follow a standard format that includes all the necessary elements of a legitimate press release document. The company's latest blog post describes, in detail, all those elements as well as the process for crafting press releases that get the job done.

Connotations managing director Anthony Carter says that press release writing has become somewhat of a lost art in the internet age. He describes a press release landscape that has become more about sales pitches than actual newsworthy information. Carter does say, though, that effective press release writing is still possible with a little education and practice.

"Our latest blog post is intended to be a detailed introduction to the art of crafting effective press releases. The press release is not dead as a useful marketing tool; it just has to be used in the right way. Our goal is to continually provide high-quality press releases to our clients while helping others who want to write their own do it right," Carter said.

Writers interested in learning more about how to create effective press releases can read Connotations' latest blog by visiting the company's website and reading it at https://www.connotations.co.uk/how-to-write-a-press-release. This latest piece pertaining to effective press releases will provide a good foundation for getting started. Writers can follow up by doing additional online research into the various formats considered acceptable for press release writing.

Carter reminds writers that press releases not following standard rules can actually do more harm than good. They may be ignored by journalists and press release services; they may turn off readers by appearing to be sales pitches; they could incur penalties by all the major search engines. Carter said it is worthwhile to learn how to craft effective press releases if a company intends to use them on a regular basis.

About Connotations
Connotations is a UK-based company established more than nine years ago to provide online content to website owners. Since its inception, the company has been transformed from a basic blog writing service into a fully-fledged content creation company producing a full range of online and print content. Connotations writers produce blog posts, articles, press releases, ad copy, case studies, white papers, and more.