Connotations: Learn How to Craft Effective PRs
Connotations managing director Anthony Carter says that press release writing has become somewhat of a lost art in the internet age. He describes a press release landscape that has become more about sales pitches than actual newsworthy information. Carter does say, though, that effective press release writing is still possible with a little education and practice.
"Our latest blog post is intended to be a detailed introduction to the art of crafting effective press releases. The press release is not dead as a useful marketing tool; it just has to be used in the right way. Our goal is to continually provide high-quality press releases to our clients while helping others who want to write their own do it right," Carter said.
Writers interested in learning more about how to create effective press releases can read Connotations' latest blog by visiting the company's website and reading it at https://www.connotations.co.uk/
Carter reminds writers that press releases not following standard rules can actually do more harm than good. They may be ignored by journalists and press release services; they may turn off readers by appearing to be sales pitches; they could incur penalties by all the major search engines. Carter said it is worthwhile to learn how to craft effective press releases if a company intends to use them on a regular basis.
Connotations is a UK-based company established more than nine years ago to provide online content to website owners. Since its inception, the company has been transformed from a basic blog writing service into a fully-fledged content creation company producing a full range of online and print content. Connotations writers produce blog posts, articles, press releases, ad copy, case studies, white papers, and more.
Page Updated Last on: Feb 21, 2018