Conversion Rate Optimization (CRO) Tactics

The beauty of this time of year is that you probably have an exponential increase in traffic that allows you to reflect on strategies to increase traffic for the next year.
By: Millennial Tech Services
INDIANAPOLIS - Dec. 20, 2016 - PRLog -- The beauty of this time of year is that you probably have an exponential increase in traffic that allows you to reflect on strategies to increase traffic for the next year. One thing that has made it easier on online marketers is the increased traffic. If you can incorporate the best marketing strategies, this can give you a cushion for extra traffic and help with making conversion orders. One way you can increase conversion is to increase traffic as well as purchases.

Google made it a little more difficult to make purchases with the Penguin algorithm. This takes a descent amount of traffic for the business to "help" the consumer. This was ultimately done to help consumers to give them the best results for their search.

As some may know, conversion rate optimization (CRO) has been around for a while, but in a primeval form. Changing landing pages, banner themes, updating formats, and featuring discounts are all ways to tweak your website to make it more user friendly. Today, everything you do must be data tested. It is much easier to run analytics on just about anything online. So, if you do not have the data to back your decision, you are just haphazardly throwing it out for chance. There are a lot of CRO tools that allow you to do a systematic approach where decisions can be made by results that back the decision.


This can be a huge boost for your business. You can use signups to focus on and convert these to customers. You have to develop these connections. You should try to tweak signup forms to get more people involved. One thing you should do is to simplify your signup page to increase the ease for customers and ultimately increase your business production.

Direct Your Traffic

It is very easy for the traffic on your website to lose direction, purpose, or buyers. It is important to make sure your website flows smoothly between the initial time a potential customer comes into contact with your site and the time they ultimately purchase.

Another big opportunity is to redirect those viewers who roam aimlessly on you site. Funnel analysis is a tool that will help you to learn how to steer customers to make purchase.

Get Personal

Learn and study your customers. The more you know about your customers, the better you can interact with them and make your website to cater to these customers. The more conversations you have, the better your business will do. One tool that can be very helpful is HeatTool Map. This allows you to review and analyze how users and customers interact on your site.

CRO can be clear cut if you have done the hard work and looked at the data. Collecting the data is likely to be the most difficult part. The nice thing about sites like Zarget is that these are "one-stop shops." Zarget has multiple tools to analyze your customers and their journey on your site. Every change that you do can help you perfect your site for the best results.

Millennial Tech Services
Tags:Conversion Rate
Location:Indianapolis - Indiana - United States
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