Social Media Trends That Are Going To Dominate In 2017
Social media trends for 2017 are going to be different and this is the reason that an urgency to make quicker transformation happening to social media marketing strategies is the need of the hour.
· Influencer marketing
However, there are several other things that you need to work on in the upcoming year to be good in social media marketing. The first and foremost one among these things is to understand the audience. Perhaps, this main requirement is the reason that gave rise to the three aspects mentioned above.
With that said understanding the customer remains one of the limited options if you really want to get better ROI using social media platforms. For that purpose, you will have to have better knowledge about different features of different platforms to drive things in a direction that gives you the favor.
The rise of video
2016 has been the year of breakthrough in social circle, thanks to the rise of video. Due to this shift, the standard Indianapolis SEO inevitably needs to transform, and it happened to a great extent by now.
Further refinement in the video section of social media is widely expected in the next year. The reason is that the customers and audience like to interact with the video content to get information just about anything.
With that said the marketing that happened to be the part of television will now shift to social media. This aspect is being worked upon now by Facebook and Twitter.
Influencer marketing is another area that has changed the way of marketing. This way of promoting products or services has made the marketing process more reputable and trustable among the potential customers and audience.
If we look at the history of marketing, influencers have always been a part of marketing. Celebrities are hired for television commercials to make the products or services more trustable. Successful influencer marketing is going to bring success to social media marketing campaigns, and one major reason for this is the rise of video that gives marketers an option to market the products on wider and bigger scale with graphical representations or video demonstrations. The use of hashtags is going to have more importance in this regard. In other words, social media marketing is stepping towards creating an SEO like scenario but with much bigger and dedicated audience.
Social media is mostly, if not all, about conversation. With an increasing volume of audience and companies shifting their focus towards using social media platforms for marketing purpose, it would not be easier anymore to hire representatives to provide chat support. This conversation aspect is going to be taken over conversation bots. Facebook messenger, twitter and Skype are the most probable platforms that will employ bots to answer the queries and questions by audience and customer.