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The Secret to Managing Your Obsolete Content to Increase Site Visits Significantly
It is clear that getting great SEO results does not really depend on the greatness of your content. According to columnist Andrew Dennis, there is a lot more needed in ensuring the efficiency of your content strategy.
Below is the process that explains what strategic content planning and implementation comprises
• Prioritize lower-difficult topics
This is the first step in building your content strategy. You will need to carry out a detailed research to identify the relevant topics that will be included in your content. In your research, it is best if you begin by analyzing the main keywords and themes that apply to your type of business using the available tools. Some of the major criteria to assess when analyzing include; search volume, traffic value/cost, and keyword difficulty/competition. However, it is significant to ensure that you use the same tool while comparing the difficulty of possible topics.
• Content layering and optimal internal links
While strategizing and planning your content, it is essential to take into account opportunities where content layering and internal linking are applicable. Content layering is basically the act of arranging content in a way that you place assets that influence leads already in your catalog on top of those that aid in coaxing readers to visit your site. This involves looking into topics that are pertinent and complementary as well as creating internal links. Some of the benefits that come with finding and implementing these opportunities include shared authority, link attainment for converting pages and increase in both authority and appreciation of the brand. Any given content strategy must have content layering and internal linking. This is because content layering and internal linking allow one to design their site in a manner that is stress-free to follow not only for readers but also for search engines.
• Focus on linkability and opportunity
Given that links are highly valued, it is important to focus more on linkability while planning your content. Despite being beneficial, links still stand out to be a vital ranking factor. In this step, you will need to assess your potential outreach market by considering factors like;
• Number of unique domains linking to top results
• Search volume for related keyword
• Types of pages linking to top results
You will also need to analyze link opportunity since it is essential as it triggers critical questions like; Is it possible to create something better than what is ranking currently? According to the SEO proficient Brian Dean's skyscraper technique, the best way to benefit from link opportunity is by brands improving their content and at the same time reaching out to pertinent parties with links to similar content. Also, adding extra formats to your content would help uplift it above those of your competitors.
• Regular updated and maintain existing content
This step involves improving and upgrading of the existing content, changing current assets into something more valuable and link-worthy, and including a "last update" function to help in managing the freshness of your content.
When planning for your SEO content, ensure that you deliberate on the possible ways in which you can deliver to your target audience a new, and appealing content.