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Patrick McFadden President of Indispensable Marketing Explains Why Marketing Is The New Selling
Richmond Virginia Marketing Consultant Explains New Shift In Business
I'm constantly being pulled into the meeting rooms of small to midsize companies, that understand what used to work isn't working today, but are looking for answers as to what do they do?, how do they start shifting their approach?, and what foundation needs to be set in place for future growth? Patrick said.
Patrick's article starts out with one short statement: marketing and sales has changed because buying has changed. Then explains that customers are invisible until they're ready to purchase. They don't call up a company and ask for a brochure or wait for a salesperson to come calling. They do their homework offline and online, asks their network for suggestions and essentially create their own brochure.
Ultimately, the best option is to become a valuable and trusted resource. This means sales people need to think and act more like marketers. That way, your ideal prospects will choose to engage you first. Patrick explains.
You can read the full article on Indispensable Marketing's website below.
Patrick is currently involved in a number of marketing projects with local business owners and midsize organizations. His newsletter is known as one of the most educational and informative for small to midsize businesses in the world. Find more information about Patrick and Indispensable Marketing at http://indispensablemarketing.com/