Founder and Marketing Consultant Patrick McFadden Reveals Business Building Secrets at CapCon
Patrick McFadden speaks on "How to Make Your Phone Ring" to small business owners at CapCon
During this presentation, Patrick gave away his organization's approach to small business marketing which weaves together strategy and tactics in a step-by-step marketing process to show businesses exactly what's involved in growing a business.
Named a marketing thought leader by American Express OPEN, McFadden draws on his practical, in the trenches, real world years of experience to bring audiences of all kinds to the point where they can see possibilities. He writes and speaks about marketing as a process, the way context changes results, differentiation, being a practitioner, and most of all, giving more than you take. He has written over 500+ articles that have been published on sites such as Yahoo! Small Business, Business2Community, Medium, LinkedIn Pulse, Greater Richmond Small Business Development Center, Infusionsoft, Banks, Credit Unions and more.
McFadden spoke specifically about how you must develop a strategy before you even think about the tactics. This is the key element to make marketing effective. You must have an approach that is focused on a very specific type of client, with a very specific need or problem, and a promise to solve that problem in a very specific way.
CapCon (Capital Conference) is a financial mega-conference with a focus on business and personal finances, wealth creation, and community development. As an attendee, you'll learn numerous financial hacks presented by business and financial experts covering a wide range of financial matters. Presentations include practical information on buying real estate, small business finance, non-profit grants, wealth building, business and personal tax strategies, saving and investing, and much, much more. Our experts will be on-hand throughout the day to answer your questions, provide one-on-one consultation and share additional information. http://www.capcon.org/
Patrick is currently involved in a number of marketing projects with local business owners and organizations. His newsletter is known as one of the most educational and informative for small businesses in the world. Find more information about Patrick at http://indispensablemarketing.com/